Royal Caribbean selects first crew member for social media promotion

Matt Hochberg

Royal Caribbean has selected the first crew member to be a part of its "Royal Crew Life" series, as part of its broader Come Seek marketing campaign.  

Zen Yoon is an onboard entertainer that has worked on seven Royal Caribbean ships since 2011. She is currently working on Quantum of the Seas.  

Yoon will provide the public with a behind-the-scenes look into what living and playing on a Royal Caribbean cruise is all about. 

Crew members, like Yoon, will become ambassadors and share content as they experience it on their cruises. Royal Caribbean indicated the public will be able to meet a new crew member each day next week.

Royal Caribbean launched its Come Seek marketing campaign back in November 2015, and announced it would entail a great deal of non-traditional marketing techniques in an effort to reach those that never really considered a cruise. 

Royal Caribbean believes authentic experiences will be something guests really value and notice.