Royal Caribbean announced it has promoted Lori Cassidy to Associate Vice President of Global Corporate, Incentive & Charter Sales.
In her her new role, Cassidy is responsible for all sales, service, and marketing efforts pertaining to global meeting, incentive and full-ship charter business, as well as the Royal Caribbean loyalty gift card and individual incentive certificate programs.
Cassidy will lead the Global Corporate, Incentive & Charter Sales and Service team in managing, developing and servicing meeting, incentive and group event opportunities with incentive houses, brokers, independent meeting planners, corporate planners and travel planners around the world.
Cassidy began working with Royal Caribbean in 2008 as Director, Corporate, Incentive & Charter Sales, and has since taken on increased responsibility and successfully grown the meeting, incentive and charter sales channel for the international cruise line. Cassidy continues to report directly to Vicki Freed, Senior Vice President, Sales and Trade Support & Service, Royal Caribbean International.
"Lori is an asset to our group travel partners and a respected member of our organization. Her incredible experience, skill and instinct for the business make her a strong leader for her team, resulting in continued momentum and stronger relationships around the world,” said Vicki Freed, Senior Vice President, Sales and Trade Support & Service, Royal Caribbean International. “This is a hard-earned, well-deserved promotion within the Royal Caribbean Sales and Trade team, and we look forward to her continued success.”
Cassidy has been in the cruise industry for over 22 years. Prior to joining Royal Caribbean International, she was with Carnival Cruise Lines for 15 years holding Director positions in Corporate & Incentive Sales for five years and Business Development for 10 years, respectively.