31 Mar 2013
The Cruise Lines International Association expects cruise ships to carry more passengers in 2013 and while many cruise lines are focused on North America, Royal Caribbean is betting on the cruise market in Asia.
Royal Caribbean has Mariner of the Seas and Voyager of the Seas based in Asia, with both ships there to capitalize on the passenger growth potential that cruise markets such as China appear to posses.
Royal Caribbean CEO Adam Goldstein believes there, "people have the same desire to see the world and now have the opportunity to do that."
Nonetheless, Goldstein did indicate one of the challenges of the China market is consumers' lack of awareness of the cruising experience and what it offers.
