Royal Caribbean has entered into a strategic relationship with the municipal government of Xiamen and China World Cruises (CWC) in China including the CWC, a wholly owned subsidiary of property developer based in Beijing and the theme park of Shan-Hai-Shu, disposing of the Legend of the Seas for a total of four months in 2012.
During the four months, Royal Caribbean International operates 21 cruise, with departures from three to for eight nights from Xiamen and Shanghai, Tianjin and Hong Kong to ports of call in Taiwan, Vietnam, Japan and Korea. The five-night inaugural cruise from Hong Kong on March 20, 2012, while the first departure of the guests of Xiamen will be March 26.
The agreement with the full support of the Xiamen Municipal Government, is part of the development plan of the government of Xiamen, the fourth port-based Royal Caribbean International in China, after Shanghai, Tianjin and Hong Kong.
"This is an incredible opportunity for Royal Caribbean International, the municipal government of Xiamen and China World Cruises, and is truly unique to the rapid growth of the cruise industry in Asia," says Dr. Liu Zinan, CEO of the group Royal Caribbean Cruises Ltd. in China and Asia. "We are the first cruise brand to gather support from local governments and the private sector."
Working with the Xiamen municipal government, the CWC intends to invest about $ 5 billion in the Xiamen area facing the sea and the port area to develop a cruise port with an amusement park, shops, luxury hotels, condominiums and a new cruise terminal. Xiamen is located between Shanghai and Hong Kong, is less than 200 kilometers from Taipei, Taiwan, and is one of the most important ports and fastest growing along China's coast.
"China has great opportunities for the cruise industry, including the development of port infrastructure, and attracts tourists from around the world," said Michael Bayley, senior vice president of Royal Caribbean Cruises International Ltd.. "These are exciting times and we are delighted to work with the Xiamen Municipal Government and China World Cruises on this strategic partnership."
The Legend of the Seas is an award winning boat that has been operating in Asia, outside of Singapore since 2008 and in Shanghai since 2010.
"We believe that Royal Caribbean International is the right brand to work on developing the cruise industry in China," says George Buge Zhang, president of China World Cruises. "In a few years, has established itself as the market leader and have proven they know local market conditions and the needs and preferences of Chinese consumers."
The strategic agreement with the municipal government of Xiamen and China World Cruises follows the announcement that in June 2012 put the Royal Caribbean International Voyager of the Seas in the seas of China. Offering a variety of routes, between four and eight nights, the Voyager of the Seas will double the size of all cruise ships operating in China and the Asia-Pacific.
With 14 passenger decks and cabins 1556, Voyager of the Seas will begin its 2012 season in Asia with a cruise from Singapore, followed by tours of Shanghai (Baoshan) and Tianjin, including the ports of Kobe and Fukuoka, Japan, and Busan and Jeju in Korea until October. Voyager of the Seas will begin 14-night cruise departing from Sydney, Australia, November 24, 2012 to other ports in Australia and New Zealand, while the trails in early 2013 will include stops in Tasmania and the South Pacific.
The announcement of the agreement and the deployment of the Voyager of the Seas in Shanghai in 2012 as part of the strategy of Royal Caribbean Cruises Ltd. "to the diversification and global growth.
