Royal Caribbean's newest marketing campaign in the United Kingdom will focus on the onboard activities found on its ships. The new promotion that will debut this fall is named "Pack More into Your Holiday" and will feature activities and other things to do on Royal Caribban's fleet of ships.
Royal Caribbean's Associate Vice President and General Manager of Royal Caribbean International UK and Ireland Jo Rzymowska spoke a little about the new marketing strategy's goals, "Last year sales in late summer and autumn for Royal Caribbean International were healthy. As well as including tactical pricing offers to drive sales, we’re also gunning for improved agent and consumer awareness as to just what a holiday with Royal Caribbean International includes. The new ‘Pack More into Your Holiday’ campaign is designed to make agents reappraise their idea of who might choose a cruise, and encourage them to sell more holidays at sea”. .
