Speaking at this year's Advantage conference, Royal Caribbean associate vice president for UK and Ireland Jo Rzymowska says that the ability to sell a cruise is no longer a speciality.
"If anybody thinks that selling cruise is still a specialism, then they are smoking something," she said.
To Rzymowska, agents must be able to specialize themselves to the various sectors of cruising and their respective markets, "What I do think is important is how you specialize within the in cruise sector itself. There is a great opportunity to differentiate within this massive sector. As specialists you should know your customers better and be able to understand what is important to them".
Rzymowska recommends agents pick which type of cruises they would like to specialize in and dedicate themselves to that, such as group travel or cruise themes.
Do you think travel agents need to do more than just book a cruise? Does specialization and/or expertise mean more to you as consumers?
