Royal Caribbean is updating its customer loyalty program, the Crown & Anchor Society, offering guests new ways to earn points and new advantages. Starting today, members accumulate points based on the number of nights of their cruise and not according to the number of cruises they've taken. In addition, the program now has two new levels of membership: Emerald, between Platinum and Diamond, and Pinnacle Club - an exclusive club for guests who traveled more than 100 times with Royal Caribbean - after the Diamond Plus.
These new changes to the Crown & Anchor Society take effect for sailings on or after January 21, 2011.
Thus, every night on board ship, Royal Caribbean is equivalent to a point in the program and double cabins higher the score. All current members of the program will be transferred automatically to the corresponding level according to the accumulated number of nights and no associate will lose their current status.
Moreover, innovations also include new benefits, such as a free automatic upgrade to associates; customization preferences; States may indicate a "friend" to go out and earn the same $ 25 onboard credit.
"These latest enhancements to the Crown & Anchor Society will further help recognize our loyal guests when they sail with us," said Betsy O'Rourke, senior vice president of Marketing, Royal Caribbean International. "We continuously listen and respond to our members' feedback and have updated our loyalty program to provide a more equitable way for our members to advance to the next level. This program evolution is part of the Royal Advantage, our dedication to innovate our amazing ships and unprecedented programs to offer guests the best cruise vacation. It's important to understand that Crown & Anchor Society members will continue to enjoy all of their current program benefits and status, plus having the opportunity now to advance to the next tier even faster than before. For this one-time conversion, we have grandfathered everyone's status in the program."
To celebrate the incredible loyalty of program members, Royal Caribbean is introducing a limited time offer: 'Bring a Friend' and receive $25 to spend onboard. Members will be rewarded for introducing new guests to Royal Caribbean International for new bookings made between January 12 and April 30, 2011. The promotion will offer a $25 onboard credit per stateroom to Crown & Anchor Society members when sailing with their 'first to Royal' friends or family, for up to five staterooms per sailing, depending on the length of their cruise. Full details, terms and conditions and registration for promotion can be found online at www.RoyalCaribbean.com/BringaFriend.
