Cheers magazine has awarded Royal Caribbean the "Best Chain Hotel Beverage Program" award in its 2011 Cheers Beverage Excellence Awards.
Cheers magazine is the only beverage business publication devoted to full-service restaurants, bars and hotels. The awards will be presented to the winners at the annual Cheers Beverage Conference, held on January 25-26, 2011 at the Marriott Hotel in New Orleans.
The awards program is open to all chain restaurants. A chain is defined as an operation with five or more locations in two or more markets. The chain must be in existence for at least three years. The criteria for these awards are a particular program's creativity, originality and impact on the sales and profitability of a full-service restaurant operation. Other factors considered are the level of marketing support, staff training and overall operator commitment to the initiative that lead to its success. Entries were evaluated by a judging panel that includes previous Beverage Excellence Award winners and Cheers staff.
