CEOs in America are paying more attention to their pricing strategies, while torn between rising costs and the reluctance of consumers to pay more. Core inflation, which excludes volatile energy prices and food has not undergone major changes in the U.S. in recent months and executives do not fail to analyze where, when and how they can raise prices.
Royal Caribbean Cruises has been increasing the price of their cruise, but more gradually than before and only after collecting data on stocks that are receiving telephone and on its website, says Brian Rice, his chief financial officer. Throughout the day, the cruise operator adjusts hundreds of prices. However, Rice said that rates have not reached the pre-recession levels. "Clearly we have our prices where we need them," he says.
