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Royal Caribbean to include the Britto Store on Allure of the Seas

In:
23 Aug 2010

Royal Caribbean announced today details of another new venue that will call Allure of the Seas home – the very first Britto Concept store at sea by pop culture icon, Romero Britto.

The new Britto Store onboard Allure of the Seas will be located in Central Park and will be "an engaging and interactive space for guests to enjoy the color, innovation and spirit which encapsulates Britto's art".  In the store, you will find display artwork as well as smaller collectible pieces and sculptures of varying sizes.  Outside the store and just in front of the entrance, Britto's well-known butterflies will be placed around the gardens of Central Park to welcome guests into the store.

In addition, Britto will be creating two original pieces that will be exclusive to Royal Caribbean for guests to purchase.  The first is a custom painting which will be available as canvas Giclees, and the second will be a Royal Caribbean-inspired teddy bear. Romero Britto himself will attend Allure of the Seas' inaugural sailing on December 5, 2010, providing Britto fans a unique opportunity to interact with the artist in painting parties, autograph sessions and meet and greet events

Britto and Royal Caribbean have a history of working together, having started back in 2003 on Mariner of the Seas when the artist designed the pool deck for the then-brand new ship.

Within the store, which will be outfitted in black and white as a contrast to Britto's exceptionally colorful artwork, guests will have the opportunity to learn about the artist himself from a documentary of Britto's accomplishments as well as participate in wine and champagne events, art discussions, and other activities related to Romero Britto. A wide array of artwork, posters, giftware, collectibles and luggage will be available for purchase, ranging from original and limited edition Giclees, to tableware such as teapots and coasters; collectible figurines and sculptures; stationery; umbrellas; children's books; pet toys and much more. A modern day pop culture icon, Romero Britto creates contemporary masterpieces that evoke a spirit of hope and convey a sense of warmth. Embraced by the international community, Britto's paintings and sculptures are currently featured on five continents in more than 100 galleries worldwide. His original artwork, dubbed "the art of healing," brings together bright colors and playful themes with compositional elements of Cubism. Britto's artwork conveys an honesty that reflects his desire to use colors which exude happiness. His belief that "art should be accessible to all, and enjoyed by people of all ages" is a key reason his artwork appeals to art lovers ages eight to eighty.