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Cruise industry sees strong numbers despite some decline

In:
21 Aug 2010

A new study, conducted by Exton, Pa.-based Business Research & Economic Advisors and commissioned by the Cruise Lines International Association, says that the North American cruise line industry generated a $35.1 billion economic impact last year.

This number is down 12.8 percent from the year before, but the CLIA  is seeing positive signs this year as the economy recovers such as net capacity (available bed days) among CLIA members in 2009 rose 3.8 percent, and average capacity utilization was 104.6 percent for the year.

The report also mentioned that total gross revenue declined by 11.4 percent.  The cruising industry supported 313,998 jobs that paid a total of $14.23 billion in wages and salaries. Direct cruise spending was $17.5 billion.

CLIA President and CEO Terry Dale said, “We are encouraged that the current economic climate is showing signs of improvement and cruise lines have been reporting strong activity thus far in 2010.”

South Florida remains the epicenter of the cruise industry, with the Port of Miami and Port Everglades ranking as the world's top cruise ports.  U.S. ports embarked 8.9 million passengers and accounted for nearly 66 percent of the worldwide total, based on figures for CLIA's membership, which includes the vast majority of cruise lines.

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