Royal Caribbean might be working on a dreamy beach escape at its new private beach destination.
Perfect Day Mexico will open in 2027 and bring a number of new ideas to build its biggest private beach.
It's going to be a massive new exclusive offering to Royal Caribbean cruise line guests that has beaches, pools, a lazy river, and adults-only area, and water park.
According to a new filing with the U.S. Patent and Trademark Office, Royal Caribbean filed for a new kind of cabana that they've never created before.
The cruise line has made a name for itself recently with introducing new kinds of splurges, both on its cruise ships and ashore.
Here's what Royal Caribbean shared in its public documents.
Introducing the Ultimate Family Cove
Royal Caribbean filed a trademark on March 26th for something called "the Ultimate Family Cove".
The filings aren't always a "smoking gun" of what will happen, but the trademark registration seems to be in line with past ideas. Plus, they were filed on the same day as many other known Perfect Day Mexico features. Admittedly, this is all circumstantial evidence, but I think it's reasonably possible.
"Trademark registration is intended to cover the categories of providing facilities for recreation activities, namely, providing swimming pool and cabana facilities, providing beach and beach cabana facilities, hammocks, beach beds, and daybeds; Entertainment in the nature of a water park and amusement center; Recreational services in the nature of a water slide."
It doesn't include any renderings or additional details, and Royal Caribbean has not made any public statements yet about it. In fact, it could be the name of a project for a ship or another private destination. I'm making my best educated guess.
The trademark describes something that sounds a lot the Ultimate Family Cabana at Royal Beach Club Paradise Island.
That cabana is a one-of-a-kind giant cabana meant to offer just about everything a family would have, and it's an extension of the "Ultimate Family" suites that the cruise line had already designed on its ships.
At the beach club, it's a two-story enclave that comes filled with anything and everything they could dream of to include for a beach day. It has its own slide, private bathroom, hot tub, reserved beach space, frozen drink machine, television, and more.
That cabana is listed for $10,000 for a rental during a visit and includes admission for up to 12 people. Many of the sales and promotions discount that price down to about $7,000 or so.
Trademarks for more of what's coming to Perfect Day Mexico
In addition to the Ultimate Family Cove cabana, Royal Caribbean filed a number of trademarks related to its Perfect Day Mexico project.
In the case of the rest of the trademarks, they're for features that have already been revealed.
Here's a list of what they registered, and what each one corresponds to:
- Dueling Jaguars: Water slides
- Sombrero Summit: Water slide
- Twisted Sombrero: Water slide
- Tubes 'n Tequila: Bars along the lazy river to stop at in your innertube to get a drink
- Tia Rita's: Bar
- Chill Beach North: Area of beach
- Chill Beach South: Area of beach
Perfect Day Mexico will have its biggest and most daring water slides to date. There will be more than 30 waterslides across five towers, including Jaguar's Peak, a 170-foot-tall slide tower with multiple record breakers like the tallest slides in the Americas and the longest coaster-style waterslide.
The water park will almost certainly cost extra, because the water park at Perfect Day at CocoCay is an extra cost area.
Splash Cove will be located next to the water park and include the world's longest lazy river, plus pools, swim-up bars, and a massive central pool.
In fact, the addition of a lazy river was the result of being one of the most requested things guests wanted to originally had at CocoCay. Since that island is too small to support such an amenity, Royal Caribbean was sure to include it for Perfect Day Mexico.
No opening date has been officially revealed yet, but it should occur sometime in the second half of 2027.
