Royal Caribbean wants cruisers to "come on down" and win a car playing the line's newest game show at sea.
Cruise Director Marc Walker confirmed that "The Price is Right — Everyone's a Contestant" is coming to Utopia of the Seas. The show is already on Star of the Seas. However, it will debut on Utopia on Thursday, November 13.
"Exciting news to share! We’ve been in secret [rehearsals] this week and I’m pumped to let you know that one cruise early we are bringing you the Price is Right Gameshow where you have a chance to win a New car!" Walker shared on Facebook.
According to the Cruise Planner, the first Price is Right show on Utopia will take place at 3:30 p.m. in the Royal Theater. It is scheduled to last 45 minutes.
The cruise ship version of the long-running television show is free to watch. However, all participants must pay to play. Pricing starts at $15.00 USD.
Walker added, "Make sure your phones are charged - you don’t need to pay for WiFi to play. You could win a NEW car! Cash prizes for those who COME ON DOWN."
Royal Caribbean is known for its game show offerings, including the adult-only Crazy Quest, Love and Marriage Show, Majority Rules, and Battle of the Sexes.
(Credit: Cruise Director Mitch/Facebook)
With the addition of "The Price is Right — Everyone's a Contestant," cruisers will have yet another way to get in on the action, whether they're playing or just spectating.
Right now, the show is only on Star and Utopia of the Seas. Royal Caribbean has not confirmed whether it will be rolled out fleetwide.
What is The Price is Right?
The Price is Right is a television game show where contestants guess the retail price of various consumer goods in exchange for a chance to win cash and other prizes, playing mini-games such as Plinko, Cliffhanger, and Hole in One.
Each mini-game tests contestants' skills in different ways. Some are based on strategy, while others rely on luck.
The modern version of The Price is Right premiered on CBS in 1972, with Bob Barker as the first host. Drew Carey took over in 2007. It is now the longest-running daytime game show in U.S. history with over 10,000 episodes.
Royal Caribbean is not the first cruise line to adapt The Price is Right into a full-scale, interactive experience at sea.
Norwegian Cruise Line first launched the Price is Right Live on Norwegian Prima. It has since been added to the line's newest ship, Norwegian Aqua.
Like Royal Caribbean, those playing on NCL have a chance to win a car. However, modest prizes, including new luggage sets and electronics, are up for grabs, too.
Other cruise lines, including Royal's sister brand Celebrity Cruises, also offer live game show adaptations of popular television shows. Deal or No Deal is popular on Celebrity and Carnival Cruise Line.
Likewise, Carnival brought Family Feud Live to its fleet after its success on Mardi Gras, the cruise line's first Excel Class ship.
