Royal Caribbean unveils enhanced retail offerings on Oasis of the Seas

In:
08Jan2020
By: 
Matt Hochberg

When Royal Caribbean spent $165 million in upgrades to Oasis of the Seas, along with new water slides, restaurants and activities, the ship debuted a much enhanced and upgraded retail offer.

In coordination with Starboard Cruise Services, eight retail areas on three decks were refurbished and expanded across more than 7,000sq ft. These cover key categories including fine watches & jewellery, fashion jewellery, beauty & fragrance, a destination shop, branded merchandise, apparel and leather, plus a dedicated John Hardy location.

Among the retail highlights is What Goes Around Comes Around, featuring curated luxury brands from around the world, including Louis Vuitton, Chanel and Gucci.

The destination-inspired Island Market aims to bring “the spirit of the Caribbean” to life. Encouraging discovery, the space’s vibrant props and colourful cards tell the stories of the talents behind brands such as Debbie Katz with coastal-inspired beachwear; Tagua, a colourful modern jewellery line; and Marcela Cofre, known for crafting colourful glass designs and jewellery.

In fine watches, the Swiss timepieces offer includes Hublot, TAG Heuer, Breitling and Longines, among others.

The first dedicated John Hardy shop in the Royal Caribbean fleet features the jeweller’s handcrafted collections inspired by Balinese jewellery-making traditions. Adding an experiential twist, John Hardy’s Sail to Bali is a hands-on workshop where guests learn the eight-step Balinese jewellery-making traditions that John Hardy employs.