18 Feb 2015
Royal Caribbean is embarking upon reviewing its global creative agency business and aims to have a decision by May 2015.
The review will focus on the work of incumbent advertising agency J. Walter Thompson, who has been the lead creative agency for Royal Caribbean since 2007.
AdWeek speculates that some recent personnel changes at Royal Caribbean may have impacted the working relationship between JWT and Royal Caribbean. Royal Caribbean has a new CEO in Michael Bayley and Marketing SVP Carol Schuster left Royal Caribbean.
