Royal Caribbean announced today a partnership with the Metropolitan Transportation Authority (MTA) to bring free Wi-Fi access to underground subway platforms in Manhattan and Queens, New York.
The new partnership is part of an advertising intitiative by Royal Caribbean to bring attention to the brand new cruise ship coming to the New York City area, Quantum of the Seas. Royal Caribbean is planning ads on billboards, screens and digital displays across the city.
The free Wi-Fi is part of the advertising deal because Royal Caribbean will be introducing super fast high speed internet aboard Quantum of the Seas.
This is not the first time Royal Caribbean has advertised heavily with the MTA. In February 2012, Royal Caribbean transformed select MTA subway cars into cruise ships.
