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Royal Caribbean appeals rejection of trademark "Broadway At Sea"

In:
09Aug2014

Royal Caribbean tried to trademark the name "Broadway At Sea" for its onboard musical theater that it offers but its trademark registration was denied by the Trademark Trial and Appeal Board.

This week, Royal Caribbean filed an appeal with the TTAB.

Royal Caribbean believes that "Broadway" is traditionally used as a noun to refer to the street in New York City, whereas Royal Caribbean's name differs.

The trademark office attorney argued why Royal Caribbean's trademark request was descriptive, "Applicant is reminded that the question is not whether someone presented only with the mark could guess what the services are.  In context with the identified services offered by applicant, potential consumers will immediately understand that the term 'Broadway' refers to Broadway-style shows."