08 Nov 2013
Royal Caribbean Chairman Richard Fain spoke at the keynote speech of the CruiseWorld convention and had a very direct message to travel agents that sell Royal Caribbean cruises, "our fortunes depend on your support."
TravelWeekly reports that Fain's speech was about the role travel agents play in guiding people looking to book a cruise. Fain noted, "the vast bulk of cruising is still purchased through the travel agency community."
To illustrate his point, Fain used an analogy of shopping for a dress with his youngest daughter and how someone knowledgable in the product can make a difference in sales.
"I know what dresses are; everybody knows what vacations are. But people need to be guided."
