Royal Caribbean has promoted Tracy Quan from director of brand communications to associate vp, global corporate communications. She will report to Rob Zeiger, vp, global chief communications officer for Royal Caribbean.
Quan, who will be with Royal Caribbean for eight years in December, was recently involved in the launch of the Oasis-class cruise ships.
She was also selected as one of the 'Top 25 Most Extraordinary Minds in Sales and Marketing' in 2010 by the Hospitality Sales & Marketing Association International. She also accepted a Platinum HSMAI award for the collaborative work with public relations agency Weber Shandwick in 2009 for Oasis of the Seas' introduction.
Quan also worked on the Freedom class ship launch but the Oasis-class ship launch was a real game changer for the cruise industry, "'Allure's publicity launch was more successful than Oasis in spite of the fact it was the second ship."
Royal Caribbean's corporate communications department now aims to build a stronger global public relations team using resources from North America. In the past, each country or regional manager drove the PR functions.
