17 Jan 2013
Royal Caribbean has rolled out its new advertising message, dubbed "Designed for Wow" in television commercials that began airing on January 7th.
This new marketing campaign follows last year's "The Sea is Calling" theme.
Royal Caribbean Executive Vice President of Marketing, Lisa Bauer, says the new commercials are based on market research. She also said the "shell phone" that was a major part of last year's commercials will not return for this year's ads.
The 30-second commercials show various activities unique to Royal Caribbean ships, combined with reaction shots from passengers.
Featured are the zipline and Aqua Theater from the Oasis-class ships, but also the Flow Rider surfing experience and ice skating rinks found on older ships.
