Royal Caribbean is preparing to launch a £2.5 million fall marketing campaign, which will be the biggest yet by the company in the UK. The new marketing push is aimed at "nearly cruisers" - people who have not yet cruised but are actively considering the option.
The new campaign also features a host of interactive games, state-of-the-art technologies, branded merchandise and lucrative incentives to get trade partners excited about Royal Caribbean. The autumn campaign. This is the first of its kind for the travel trade and uses an innovative new technology that reinforces the cruise line’s history of staying one step ahead of the cruise industry.
UK and Ireland associate vice president and general manager Jo Rzymowska said, “This brand campaign is all about what makes us so different regarding what we offer on board/ The Blippar smart phone app brings the whole experience to life.”