Royal Caribbean is kicking off it's new advertising campaign in France, "Royal Caribbean International, la mer autrement", which translates to "Royal Caribbean, otherwise the sea".
This campaign is the first one for Royal Caribbean in France, and is meant to coincide with the arrival of Royal Caribbean ships to the French market this summer.
Royal Caribbean will play 20 and 30 second commercials on French television starting March 3. Royal Caribbean will also advertise in print media, with all advertising mediums highlighting the activities and entertainment found onboard Royal Caribbean's ships.
This campaign follows the opening of an office in Paris by Royal Caribbean in July 2011. For its first summer season in France, the cruise line has scheduled the arrival of three ships from the ports of Marseille, Toulon and Le Havre in June and July 20.