Radiance of the Seas pumps $500,000 into Australian economy

In:
05 Nov 2011

Cruise ship stops have always been a target for port cities because of the economic impact they provide, and Royal Caribbean's Radiance of the Seas proved that theory once again as it's estimated between passengers and crew $500,000 has been infused to the economy of Adelaide, Australia after a recent stop.

Radiance of the Seas, which recently completed an upgrade, was delayed from leaving Fremantle by a day to help passengers that were the victim of Qantas airline grounding.  Forty-nine passengers could not make it to Perth for the beginning of their 18-night cruise to New Zealand and so Radiance spent several days in Adelaide to wait.

Tourism Minister Gail Gago said the direct economic impact from a ship the size of the Radiance over a day was estimated at $500,000, plus an additional amount to account for "a ripple effect".

Royal Caribbean is targeting the Australian cruise market more than ever, which is an up-hill battle since P&O Cruises and Princess Cruises are far more established in the area. Radiance of the Seas is joined by Rhapsody of the Seas this year, with Voyager of the Seas due in next year.

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