Royal Caribbean has entered into an alliance with Kingfisher Airlines to strengthen its presence in India.
The program will allow Royal Caribbean to offer cruise vacation packages through Kingfisher's membership program. The airline hopes the new partnership will expand its loyalty program by offering its customers more options such as a Royal Caribbean cruise.
Michael Bayley, executive vice president of Royal Caribbean Cruises wants to get the cruise giant more involved in India, "India is a key market for us, and we look forward to expanding our brand presence there and introducing people to the world of cruising".
The deal is the first strategic alliance in the Asia-Pacific theater where Royal Caribbean has ships sailing out of Dubai, Singapore and Hong Kong. Kingfisher Airlines flies to all three of these port cities throughout India and its tour division, Kingfisher Holidays, bundles vacation packages that include both a Royal Caribbean cruise and airfare for the Kingfisher Airlines passengers.
