Press Release

Royal Caribbean Signs Letter of Intent to Build New Generation of Ships

In:
12Feb2011

Royal Caribbean Cruises, Ltd. has signed a letter of intent with shipyard Meyer Werft to build the first of a new generation of Royal Caribbean International cruise ships. Developed under the code-name "Project Sunshine," the new vessel design incorporates new and exciting features that take advantage of the best of Royal Caribbean's experience and imagination. The project is a result of over a year of dedicated research and development.

The order calls for one ship to be delivered in the Fall of 2014 with an option for a second ship for Spring 2015. The 158,000 Gross Registered Tons (GRT) new build will carry just over 4,100 guests based on double occupancy. The estimated all-in cost per berth is about euro 170,000. This all-in cost includes the yard's base contract price plus everything needed to design, operate and build the vessel, from architect fees to supervision costs and all loose inventories from computers to art and bed linens.

"Royal Caribbean has worked hard to earn a reputation of offering the most innovative ships in the cruise industry and this next generation will not disappoint," said Richard D. Fain, Chairman and CEO of Royal Caribbean Cruises, Ltd. "While we continue our policy of keeping our newest ideas and features under wraps during the early stages of construction, I can say that I am very excited about the passion and imagination that our teams have devoted to the project. Project Sunshine builds on the best ideas of our existing ships and adds exciting new activities and entertainment concepts. It will offer features for everyone: from grand, spectacular spaces to small intimate settings; from active, invigorating activities to the serenity of more personal space; and from a plethora of dining alternatives to a cornucopia of opportunities for families. I am also excited about the energy efficiency and environmental technologies which have been incorporated. Our existing ships are some of the most energy efficient in the world and Project Sunshine takes this one further step. Based on our over 20 years of experience with Meyer Werft, along with their compelling proposal, we know they will deliver on all of the innovations Royal Caribbean's guests have come to expect."

"Meyer Werft is pleased to be working with Royal Caribbean especially in light of their reputation for building such innovative ships. I am very happy we are continuing our long time partnership with Royal Caribbean Cruises Ltd. and its brand Royal Caribbean International. Their projects always present incredible opportunities for Meyer Werft to create the latest cutting edge hardware in the cruise industry," said Bernard Meyer, managing partner of Meyer Werft shipyard.

The letter of intent is subject to customary conditions being satisfactorily met.  

Man charged with death of crew member on Allure of the Seas

In:
11Feb2011

Mexican authorities have charged a 24-year old national with the murder of Monika Markiewicz. The 32-year old victim was a crew member aboard the Royal Caribbean International cruise ship, Allure of the Seas.

Ms. Markiewicz did not report back to the ship before it departed Cozumel on February 4. Her body was discovered the next day in the water off of a remote beach in Cozumel. Royal Caribbean International has been informed that law enforcement in Cozumel has identified and charged a local resident and bartender, 24-year old Nelson Perez Torres, with the murder. Reports indicate that Torres and Ms. Markiewicz were casually acquainted for several months and he followed her for a period of time before killing her along the roadway on her way back to the ship. Royal Caribbean's Global Security Department fully supported and assisted Mexican officials in their investigation of this isolated and uncharacteristic crime for Cozumel.

"We thank the Mexican authorities for their commitment to quickly solving the murder of our crew member, Monika Markiewicz. Her untimely death is tragic and has saddened all of us at Royal Caribbean. We have informed Monika's family in Poland of today's news update and we will continue to be in contact with them and to support them during this difficult time. Our thoughts and prayers are with her family and friends," said Adam Goldstein, president and CEO of Royal Caribbean International.

Brilliance of the Seas to offer on-shore excursions to Dubailand

In:
13Jan2011

If you're going on a cruise aboard the Brilliance of the Seas, which visits Dubai, there's a new excursion option to check out.  Royal Caribbean has reached an agreement with Dubailand to allow guests to visit  The Walk at Jumeirah Beach Residence and key attractions at Dubailand.

The deal marks the second cruise season that Royal Caribbean and Dubai Properties Group (DPG) have woked together to make this an option for cruisers.

The Walk at Jumeirah Beach Residence is a lifestyle, shopping and leisure destination known for its stunning beach-side setting. The diversity of food, beverage, entertainment and cultural offerings has made The Walk at JBR a must-see for tourists.

Other key destinations in DUBAILAND® will also be promoted in Royal Caribbean's pre and post cruise tour land packages, as well as on-shore excursion programs. These attractions include Dubai Autodrome in MotorCity, Dubai Outlet Mall in Outlet City, The Global Village, and Dubai Sports City which features the Els Club, the Butch Harmon School of Golf and the Cricket Stadium. These projects currently receive millions of visitors annually, and add further variety to Dubai's tourism offering by providing visitors with exciting entertainment options and value for money.

From January 24 through April 9, Royal Caribbean's Brilliance of the Seas will offer seven night cruises that vist destinations in the Arabian Gulf area.  In addition, Royal Caribbean has added new 12 night itineraries that include stops in India as well. 

"We are delighted to resume the extremely successful marketing alliance between these two strong brands which has allowed thousands of visitors to experience our popular DPG designations last season," said Khalid Al Malik, CEO, Dubai Properties Group.

Rama Rebbapragada, Regional Vice President of Royal Caribbean International, said: "We hope to replicate the success of our full capacity 2010 sailings, and are thrilled that our new 12-night itinerary has received a huge amount of interest from key global source markets including the UK, North America and Germany."

Photovoltaics installed on Allure of the Seas

In:
06Jan2011

United Solar, a leading global manufacturer of light-weight, flexible thin-film solar modules and a wholly-owned subsidiary of Energy Conversion Devices, announced today that their UNI-SOLAR® brand photovoltaics have been installed on Royal Caribbean's Allure of the Seas cruise ship.

Royal Caribbean International launched the Allure of the Seas on December 5 out of Port Everglades in Ft. Lauderdale, FL, with UNI-SOLAR laminates installed by BAM Solar of Miami providing electricity for the ship's shopping district.

"UNI-SOLAR laminates were the only solution that works for such a unique solar application like this," said Andrew Rasken, President of BAM Solar. "We needed lightweight. We needed a solar product that doesn't require surface penetrations, one durable enough that people can walk on, and that will stand up to the rigors of the harsh elements of being at sea. UNI-SOLAR's product versatility, flexibility and numerous unique characteristics of the laminates were the perfect solution for this exclusive and fun application—one which BAM Solar is honored to have been selected to design, manage and install."

This project is BAM Solar's second installation of UNI-SOLAR laminates on a Royal Caribbean cruise ship.

"The first Oasis-class ship, Oasis of the Seas, has had such positive feedback for using solar that we knew we had to do it again with our Oasis' sister ship, Allure of the Seas," said Rasmus Norling, Royal Caribbean Cruises Ltd., Manager of R&D Environmental Technologies and Environmental Stewardship. "Royal Caribbean is devoted to environmental protection and is the industry leader in our commitment to energy sustainability. Solar is one part of that mission."

"United Solar has exciting new product developments in both commercial and residential solar," said Mark Morelli, President and CEO of United Solar's parent company, Energy Conversion Devices. "The use of our laminates on cruise ships is just one more application that has proven to be a great fit for our flexible, light-weight, durable product—powered by UNI-SOLAR. We are very pleased to have partnered with BAM Solar on this very unique installation."

Royal Caribbean Chairman receives lifetime achievement award

In:
20Dec2010

The Travel Weekly Lifetime Achievement Award is given to an individual whose efforts have led to extraordinary results within an enterprise and who also has made significant contributions to the industry as a whole," said Arnie Weissmann, vice president, editor-in-chief, Travel Weekly. "Richard Fain's career has provided a model of vision and accomplishment to inspire tomorrow's leaders."

"I am humbled and honored to be the recipient of this award especially because it was awarded by Travel Weekly's readers, most of whom are travel agents. The growth of our industry and its many exciting changes would not have been possible without the biggest driver of Royal Caribbean's overall success - our people - our shipboard teams, as well as our shoreside employees. Accepting this award is especially meaningful as our company is being recognized by the travel agent community with nine awards overall," said Fain. "For 30 years, I've had the privilege to participate in the travel industry, working with talented people while helping travelers experience the world. The legacy of the recipients of the Travel Weekly Lifetime Achievement Award collectively defines the environment that the travel industry operates in today and it is an honor to join such a distinguished group of recipients."

Fain first joined Royal Caribbean in 1979 as an outside director on the company's Board of Directors. He became Chairman and CEO in 1988, and now oversees the global cruise company operating 40 ships under the Celebrity Cruises, Royal Caribbean International, Pullmantur, Azamara Club Cruises and CDF Croisières de France brands. Prior to joining Royal Caribbean, Fain spent 13 years as treasurer, chief financial officer and joint managing director of Gotaas-Larsen Shipping Corp., a London-based owner and operator of cargo ships.

He serves as a member of the Florida 100, the national board of the Posse Foundation and the University of Miami's Board of Trustees. Fain also is former chair of the United Way of Miami-Dade, the Miami Business Forum, the Greater Miami Convention and Visitors Bureau.

He also is a past chair of the Cruise Lines International Association (CLIA), and industry trade association representing nearly 17,000 affiliated travel agencies and the bulk of the world's cruise lines. He holds a B.S. degree in economics from the University of California Berkeley and an M.B.A. from the Wharton School of Business at the University of Pennsylvania.

Previous recipients of the Travel Weekly Lifetime Achievement Award have included: Bill Marriott, Gordon Bethune, Marilyn Carlson Nelson, Arthur Tauck, Tim and Nina Zagat and Bob Dickinson.

Ambius providing the plants aboard Allure of the Seas

In:
10Nov2010

Ambius, the world's leading provider of plants for the workplace, is bringing the Central Park neighborhood to life aboard Royal Caribbean's Allure of the Seas, which shares the title of the world's largest and most revolutionary cruise ship with sister-ship Oasis of the Seas. Central Park is an open-air atrium as long as a football field, offering guests an idyllic environment filled with live plants and trees and flanked by upscale shopping and dining venues. Ambius's award-winning team of landscaping designers, led by Denise Eichmann, were awarded the contract as landscape specialists responsible for organizing and implementing all of the landscaping aboard Royal Caribbean's Allure of the Seas.

Sixty Ambius personnel from across the country will gather at Port Everglades in Fort Lauderdale to board the vessel following her twelve day transatlantic crossing from the STX Europe in Turku, Finland on Thursday, Nov. 11. "Following months of preparation and planning, the Ambius crew will tackle the massive job of loading the plants onto the ship to meet an elaborate logistics plan," said Denise Eichmann, Senior Project Manager, Ambius. "More than 12,000 plants will be loaded, planted and irrigated with a low volume drip irrigation system which properly delivers the correct amount of water to each plant in less than 72 hours. This remarkable undertaking will help make the Allure of the Seas' Central Park come to life."
 
Earlier this year, Eichmann's team received the Calscape's prestigious Plantscape Hall of Fame Judge's Award for the most outstanding overall project in 2010. The team was recognized for bringing the best of land to sea with Royal Caribbean's Oasis of the Seas' Central Park initiative, which showcases a revolutionary design where the center of the ship opens to the sky and features lush, tropical grounds. This public gathering place features serene pathways, seasonal flower gardens and canopy trees, and provides guests with more choices in unique outdoor spaces. 
 
Ambius' North American project development team boarded Allure of the Seas in Turku on October 18, 2010 to begin work. At the shipyard and during crossing, the team installed faux plantings and floral arrangements in over 30 venues. "Each venue of the ship features themed decor which requires unique and creative landscaping," adds Eichmann. "Highlights of the compelling landscape aboard the world's greenest and most lavish cruise ship include massive palm trees in the solarium; planters of seaside grasses on the pool decks; bamboo groves and zen gardens at the spa; spiral topiary in cast iron pots at the Bow and Stern Pub; aloe and agave succulents at Rita's Cantina Mexican restaurant; and fields of lavender at the grand staircase outside the Champagne Bar."

Royal Caribbean Announces Opening of Its New School in Haiti

In:
22Oct2010

Royal Caribbean Cruises Ltd., one of Haiti's largest foreign investors for almost 30 years, today announced the completion of the L'Ecole Nouvelle Royal Caribbean – one of the first schools to be built in Haiti after the earthquake.  The strategically located 6,500 square foot school complex is in northern Haiti near nine towns and villages: Labadie, Cormier, Ducroix, Fort Bourgeois, Marchegalles, Cimetiere-Juif, Champ de Mars, Port Francais and Cap Haitien.  The campus consists of six buildings, with 12 classrooms, administrative offices, a computer lab and bathrooms. The school will provide children from the area an education, including classes in English and environmental stewardship. In the evenings adults will attend vocational training.

In delivering the school to the Haitian people as promised, Royal Caribbean worked with South Florida based InnoVida and the St. Coleman's School, as well as Haiti based ProDev, L'Ecole Nouvelle Zoranje and the Solano Foundation.
"What better way to help Haiti than by educating the children?" said Richard D. Fain, chairman and chief executive officer, Royal Caribbean Cruises Ltd.  " Haiti's needs are enormous, and although we can only be a small part of the solution, we believe our model school is a good start.  We hope that these children will develop into leaders who will guide Haiti's recovery in the future."  
 
The school is on land Royal Caribbean leases from the Haitian government.  Royal Caribbean worked with InnoVida and used the company's Fiber Composite Panels to build the entire school complex in only four weeks, using 50 local Haitian workers, in time for the 2010-2011 school year.  All construction materials were transported from Miami onboard Royal Caribbean cruise ships.  InnoVida's structures can sustain hurricane winds, resist earthquakes due to their high deflection capacity, are waterproof and are a highly energy efficient system.
 
This first school will be a primary school for grades kindergarten through 5.  There will be three kindergarten classes with 36 students, and each grade 1 through 5 will have 25 students, for a minimum of 230 children educated this school year.  Royal Caribbean's next Haitian school building project is entering into the planning stages now.
Continuing its tradition of promoting innovation and creativity, Royal Caribbean partnered with the YMCA of Greater Miami and provided children an opportunity to name the school in Haiti.  Out of the more than 3,000 submissions received, a seventh grader from the YMCA afterschool program in Miami Lakes proposed the winning name L'Ecole Nouvelle Royal Caribbean.
 
Beginning just three days after the earthquake, Royal Caribbean transported more than 3,000 pallets of much needed supplies on Royal Caribbean International and Celebrity Cruises ships that called on Labadee.  Also, to date, Royal Caribbean's monetary contribution to the Haiti relief effort is at least $2.5 million, which includes money raised from the donated Labadee calls, the onboard guest donations, and matching funds.  The company's operations at Labadee impact over 500 local Haitians who are either employees or vendors at Labadee commuting from nearby villages.  Royal Caribbean also employs over 200 Haitian crew members onboard ships.

Rhapsody of the Seas makes maiden call to Australia

In:
19Oct2010

Australia’s youngest and newest superliner, Rhapsody of the Seas, sailed into Newcastle Harbour at Dyke Point for the first time.

Not only is she Royal Caribbean International’s first cruise ship to visit Newcastle, but she was also the first international cruise ship to arrive for the Australian cruising season when she sailed into Sydney harbour on Saturday.
 
“We’re very excited to have included Newcastle as one of our new ports of call. It’s an exciting destination for visitors and an excellent gateway to the Hunter Valley and beyond for our guests,” said Adam Armstrong, commercial manager, Royal Caribbean Cruises Australia Limited. “Each year more and more Australians step onboard Rhapsody of the Seas, and we are committed to growing our operations in the local market and adding new and exciting ports of call.”
 
Over 2,000 guests disembarked the ship yesterday and took a variety of shore tours, including the wineries of the Hunter Valley, as well as spending time in the city of Newcastle itself. Guests also included a large number of tourists travelling on the ship from America, Europe and Asia.
 
Rhapsody of the Seas will be Newcastle’s largest cruise ship visitor this season with a further call in the city on 25 March 2011 as part of her 11-night Tropical Queensland cruise.
 
The popular cruise ship has returned this year for her fourth consecutive summer cruise season operating out of Australia, offering a total of 17 cruises for 2010-11.
 
Approximately 35,000 passengers will travel on Rhapsody of the Seas for the 2010-11 season, visiting 16 cities across Australia and generating income for local communities as part of the travel industry’s fastest growing sectors.
 
In addition to Newcastle, her other maiden calls this season include Champagne Bay in Vanuatu and Lautoka in Fiji.

DeFi Global will power new mobile device on Royal Caribbean's Allure of the Seas

In:
18Oct2010

DeFi Global, Inc. announced today its plans to roll out a next-generation mobile application for the Apple iPhone on board Royal Caribbean Cruise Lines' latest cruise ship, Allure of the Seas. Allure of the Seas is the sister-ship of Oasis of the Seas, the world's largest and most innovative cruise ship. Currently under construction, Allure of the Seas is scheduled to make its maiden voyage in December of this year.

As does sister-ship Oasis of the Seas, Allure of the Seas will offer guests the opportunity to use a revolutionary iPhone application integrated with state-of-the-art mobile communication tools and patent-pending navigational technology powered by DeFi. Jeff Rice, chairman and CEO of DeFi Global, Inc. said, "We have begun generating revenues from sales of rented, dedicated iPhones on-board Oasis of the Seas. We are now very excited to expand our relationship with RCCL to their new ship, Allure of the Seas, and add to the ship's unprecedented array of amenities for a truly world-class vacation experience."
 
Rice added, "Our next-generation software is fully integrated with other company-owned location-based products, including a watch wristband for children under 12 that automatically tracks their position on the ship. Now parents can have fun and peace-of-mind of knowing where their children are at all times. We are integrating these and other incentives to use the device more often to enhance the overall vacation experience. For the cruise operator, we deliver multiple new revenue-generating opportunities through mobile advertising and turnkey direct marketing platforms."

Royal Caribbean taps Motorola for enterprise mobile computers to assist employees

In:
13Oct2010

The Motorola Solutions business of Motorola, Inc. (NYSE: MOT) today announced that it has deployed a mobility solution to help Royal Caribbean International enhance the guest experience onboard Oasis of the Seas – the largest and most revolutionary cruise ship in the world. In an effort to provide travelers with the most memorable experience, Royal Caribbean has equipped its employees with Motorola enterprise mobile computers to empower them with the information they need to ensure customer needs are taken care of on-the-spot anywhere on the ship.    

"Oasis of the Seas is a revolutionary cruise ship that transforms the way Royal Caribbean interacts with its guests," said Bill Martin, VP and CIO, Royal Caribbean Cruises Ltd. "By aligning with Motorola, we are now able to address guest needs in real-time while increasing the productivity of our staff – ultimately raising the standard for guest experiences and satisfaction."
 
As mobility becomes increasingly more important for hospitality organizations to maintain competitive advantage, Royal Caribbean turned to Motorola to provide a reliable solution to help drive revenue, improve service and enhance the customer experience. Mobile applications running on Motorola MC55 and MC70 enterprise mobile computers carried by the Oasis of the Seas staff include, mobile point of sale (MPOS), mobile mustering, work order management, show ticketing and asset management.  
 
Throughout the guest entertainment area of Oasis of the Seas, staff are equipped with MC70 mobile computers and snap-on mobile payment modules to more quickly respond to and complete guests' credit and debit solutions.  This MPOS solution reduces the amount of time guests wait in line for shows, as well as speeds order-taking poolside to not only improve the guest experience but increase beverage sales.
 
In addition, the MC70 provides en electronic, mobile solution for mustering to increase accuracy and compliance with ship regulations. With the MC70, guest sea pass cards are scanned to get an accurate count of guests who have been briefed on emergency procedures once on board.  The new solution has helped reduce the amount of time to complete a muster – in turn increasing employee productivity and allowing guests to spend more time relaxing or participating in onboard activities.
 
"Motorola is committed to helping hospitality organizations, like Royal Caribbean International, provide superior customer service, "said Tom Moore, director of hospitality solutions, Motorola Solutions.  "Our extensive mobile computing portfolio enables us to equip the right worker with the right device – in turn providing our hospitality customers with the ability to better serve their customers anywhere, anytime."
 
Motorola's MC55 provides business-critical information onboard Oasis of the Seas- enabling streamlined processes for work order and asset management for engineering, housekeeping and the ship's dining room. From plumbing and air-conditioning to televisions and slot machines, all systems and appliances must be in working order to guarantee guest satisfaction. Equipped with an MC55 with integrated voice and data capabilities, Royal Caribbean maintenance staff can receive tasks in real-time, providing managers with visibility into progress of work orders and ensuring any issues are addressed immediately.  The MC55s are also used to manage assets within its dining room, including silverware and tableware.  This solution helps reduce inventory management time – allowing staff to spend more time focused on the guest experience.  
Royal Caribbean is planning to expand its use of mobile computers across its fleet of ships throughout 2012.  

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