Royal Caribbean celebrates sustainable shore excursion milestone
Royal Caribbean Cruises Ltd and 70 operators are celebrating the completion of a multi-year program aimed at increasing the number of sustainable tours available to the company’s five million annual guests.
Royal Caribbean's Save the Waves program has been an important part of the company's drive to raise awareness among its guests by designating tours whose operators have been verified to have adopted policies that align with international standards for sustainability developed by the Global Sustainable Tourism Council (GSTC) for tour operators.
RCL worked with Sustainable Travel International to develop the Sustainable Tourism Education Program’s (STEP) Sustainable Shore Excursion Standard, a subset of criteria and indicators from the GSTC standard selected by STI as being applicable to cruise tourism shore excursions. The SSE standard is designed to help identify providers who offer high-quality shore excursions that also support local communities and conserve the environment.
Sustainable shore excursions are more than just nature tours – they encompass a broader category that includes tours that responsibly manage environmental impacts, preserve local history and cultures, protect the rights and resources of the local community and have properly trained employees committed to quality service.
The Global Sustainable Tourism Council (GSTC) represents a diverse and global membership, including UN agencies, leading travel companies, hotels, country tourism boards, tour operators, individuals and communities – all striving to achieve best practices in sustainable tourism.