Press Release

Royal Caribbean holding contest to find world-trekking Instagram stars

In:
27Mar2017

Royal Caribbean is holding a contest to find Instagram adventure seekers who want to travel the world and compete for the title of "World's Most Adventurous Squad".

The new social media contest will challenge explorers and aspiring Instagram stars, with one group of up to four friends to be crowned the “World’s Most Adventurous Squad,” and win trips anywhere Royal Caribbean sails to help live up to their newly minted title.

Royal Caribbean will hold five adventure-themed Instagram challenges. From highlighting hidden gems in their travels to showcasing their most epic eats, each challenge will give participants the opportunity to share their most impressive photos for a chance to win. Each challenge will run for 72 hours on Royal Caribbean’s Instagram account starting on March 29 and through April 12. To take part in the challenge, adventurers simply post their photo to Instagram, tag three friends that will comprise their squad and use the hashtag #AdventureSquad and #Contest.

Upon completion of each challenge, Royal Caribbean will select one winning squad – based on their creativity and spirit of adventure in line with the theme of the day.

The winners will then set sail on the adventure of a lifetime onboard Harmony of the Seas, the world’s largest and most adventurous ship taking over Royal Caribbean's social media channels as they go. The finalists will go head-to-head to capture and share adrenaline-pumping content both from the ship and exotic destinations, including Labadee, Haiti, Royal Caribbean’s private destination; Falmouth, Jamaica and Cozumel, Mexico. At the end of their adventure, the squad that most embodies the spirit of adventure will be named the “World’s Most Adventurous Squad” and win trips anywhere Royal Caribbean sails. In addition, squads’ adventures also will be seen when they light up Royal Caribbean’s digital billboards in New York City in May.

Australian travel blogger Tyson Mayr (@tysontravel) will act as the contest host, announcing each 48-hour Instagram challenge. Mayr is no stranger to social media contests; he won one himself in 2014 and was paid to travel the globe for a year. Since then, he’s made a living as an adventurer and content creator, proving that Internet fame is within reach for social media contest winners.

Those back at home can watch the action unfold by following @RoyalCaribbean and #AdventureSquad on Instagram and Snapchat. For details on how to take part in the Adventure Squad challenge, as well as information on the winning squad, visit www.AdventureSquad.com.

Royal Caribbean parent company launching new site to help guests book land tours

In:
24Mar2017

Royal Caribbean International's parent company has launched a new site dedicated to offering private excursions and tours.

Royal Caribbean Cruises Ltd. launched GoBe this week and is the first non-cruise venture for the company. GoBe will allow travelers to book trips in 97 countries and 896 cities around the world. Excursions range from a $14 bus tour in Cape Town, South Africa, to a helicopter tour of Rome, starting at $3,785 per person.

The goal is simple: Royal Caribbean hopes to attract all travelers, instead of just those with a love for cruising.

GoBe is headed up by Royal Caribbean Cruises Ltd. Chief Destination Officer. Larry Pimentel. He also serves as president and CEO of Azamara Club Cruises, “Given our experience in working with tour and attraction operations around the world for Royal Caribbean, Celebrity Cruises and Azamara Club Cruises, the launch of a website that can bring this high-demand offering to all travelers was only natural for us."

On GoBe, users enter their destination and scroll through the different excursions, tours, and activities until they find something they like. Each option is accompanied by a full description, including languages spoken, duration and activity level. For an extra cost, customers can even call the GoBe customer care line to have a custom itinerary put together.

Royal Caribbean celebrates sustainable shore excursion milestone

In:
10Mar2017

Royal Caribbean Cruises Ltd and 70 operators are celebrating the completion of a multi-year program aimed at increasing the number of sustainable tours available to the company’s five million annual guests.

Royal Caribbean's Save the Waves program has been an important part of the company's drive to raise awareness among its guests by designating tours whose operators have been verified to have adopted policies that align with international standards for sustainability developed by the Global Sustainable Tourism Council (GSTC) for tour operators.

RCL worked with Sustainable Travel International to develop the Sustainable Tourism Education Program’s (STEP) Sustainable Shore Excursion Standard, a subset of criteria and indicators from the GSTC standard selected by STI as being applicable to cruise tourism shore excursions.  The SSE standard is designed to help identify providers who offer high-quality shore excursions that also support local communities and conserve the environment.

Sustainable shore excursions are more than just nature tours – they encompass a broader category that includes tours that responsibly manage environmental impacts, preserve local history and cultures, protect the rights and resources of the local community and have properly trained employees committed to quality service.

The Global Sustainable Tourism Council (GSTC) represents a diverse and global membership, including UN agencies, leading travel companies, hotels, country tourism boards, tour operators, individuals and communities – all striving to achieve best practices in sustainable tourism.  

Royal Caribbean becomes only cruise line to offer full range of PADI Scuba Diving offerings

In:
23Jan2017

Royal Caribbean announced today it is the only cruise line in the world with onboard PADI (Professional Association of Diving Instructors®) Five Star Dive Centers, which allows guests to become certified scuba divers as part of their vacation.

Royal Caribbean’s partnership with PADI offers plenty of options for guests, regardless of experience. Whether a newbie or experienced diver, Royal Caribbean offers a range of programs from a 30-minute Try Dive program, for those just wanting to get their feet wet, to PADI’s Reactivate™ Program for certified divers wanting a refresher; prices starting at $29 and $59 per person, respectively.

Those seeking the ultimate scuba dive vacation can enroll in PADI’s Open Water Diver course to earn their complete scuba diving certification, starting at $599 per person. The premiere scuba course begins at home with the online course using either the PADI Touch™ app for mobile devices or PADI eLearning® online for desktop and laptop computers, leaving more time for the fun of scuba diving while on vacation.

Once on the high seas, divers will test the waters in the ship’s pool before heading out to complete the four mandatory, open-water training dives in some of the world’s most spectacular underwater surroundings. The training dives will be split among two different ports of call, allowing for maximum sightseeing in the crystal blue waters of the Caribbean or South Pacific. Upon returning home, guests will be certified scuba divers able to plan and execute dives on their own and have the stories to share about the aquatic world they’ve recently discovered. 

Guests looking to immerse themselves in the beauty of the ocean and wonder of marine life can book their PADI course before boarding through the Cruise Planner, or while on board at one of the Royal Caribbean-exclusive PADI Five Star Dive Centers found on 10 ships across the fleet, including Oasis-, Freedom- and Voyager-class ships, as well as Quantum-class’ Anthem of the Seas.

"For the past 16 years Royal Caribbean has worked closely with PADI to develop our onboard dive program," said Roberta Jacoby, managing director, Global Tour Operations at Royal Caribbean Cruises, Ltd. "No other cruise line offers the opportunity for guests to become PADI certified scuba divers as part of the cruise, making it an ultimate dive trip as well. When guests sign up for the PADI Open Water Diver Course, they receive first-rate training and diver certification, performing their own scuba dives amidst the beautiful and serene waters of multiple Caribbean destinations and the South Pacific."

A look at what's new in 2017 for Royal Caribbean

In:
09Jan2017

Each year, Royal Caribbean offers its guest new and interesting ways to see the world.  Like so many companies, they continuously look for new ways to innovate and capture the attention of the public in changes to their plans.  With 2017 here, Royal Caribbean is continuing with that tradition some new and notable itinerary and deployments this year.

Notable homeports in 2017

In 2017, the state of Florida will be home to the three largest cruise ships in the world year-round. Harmony of the Seas and Allure of the Seas will call Ft. Lauderdale home, and Oasis of the Seas in Port Canaveral, which is close to Orlando.

Royal Caribbean will also offer expanded Caribbean itineraries from the Northeast in 2017, with Rhapsody of the Seas joining Anthem of the Seas in Cape Liberty, New Jersey. This will be the first time that two Royal Caribbean ships will be sailing from Cape Liberty, offering guests in the New York more ways to explore the award-winning cruise line. 

The largest ship to sail to Cuba from the United States, Empress of the Seas will provide vacationers with the opportunity to discover the timeless sights, sounds and culture of this island nation. The newly revitalized Empress of the Seas will make history for the cruise line with its first visit to Cuba during a 5-night sailing departing Miami on April 19, 2017. 

New and notable itineraries in 2017

In 2017 Royal Caribbean will be offering several new itinerary options. 

  • Empress of the Seas will homeport in Tampa for the 2017 summer season – the cruise line’s first-ever summer program from the destination – offering a series of 4- and 5-night sailings, including port calls in Cuba. 
  • Explorer of the Seas will sail roundtrip from Seattle, and Radiance of the Seas will sail from Vancouver, BC to Seward, AK and then from Seward, AK to Vancouver, BC.
  • Freedom of the Seas will host guests on seven-night sailings through the Western Mediterranean, while Brilliance of the Seas will navigate eight European destinations with a 12-night itinerary, both departing from Barcelona, Spain.
  • Independence of the Seas and Navigator of the Seas will sail the Mediterranean and the Spanish Canary Islands from Southampton, England with itineraries that extend from 7 to 14 nights.
  • Serenade of the Seas and Vision of the Seas will head to northern Europe with a checklist of ports that includes Copenhagen, Denmark, home to the 100 year old Tivoli Gardens amusement park.
  • Adventure of the Seas will sail from Puerto Rico to the most sought-after Southern Caribbean islands on 7-night itineraries, and Liberty of the Seas will remain in Galveston, Texas in 2017, offering a variety of 7-night escapes to the Western Caribbean.

Will you be sailing on any of these new itineraries? Tell us what you have booked for 2017 in the comments below!

Royal Caribbean releases new sustainability report

In:
19Dec2016

Royal Caribbean Cruises Ltd. released today its Sustainability Report, which documents the Company’s commitment to environmental stewardship and showcases improved efficiencies across its fleet.

In the report, the company noted the expansion of its Advanced Emissions Purification program, as well as a new set of goals for the year 2020 that were established with input from the company's global conservation partner, World Wildlife Fund.

2015 marked the 10th-year of the Save the Waves program, which focused on emissions and waste reduction, as well as increasing the number of shore excursions that met an internationally recognized sustainability standard.

In line with these goals, over the past decade RCL built its most efficient cruise ships and reduced its greenhouse gas emissions by nearly 25 percent. In 2015, 17 ships reported 100 percent re-purposed waste on certain itineraries.  

"At Royal Caribbean, we are working to put sustainability into the heart of our business," said  Richard D. Fain, Chairman and CEO, Royal Caribbean Cruises Ltd. "We bring 5,000,000 guests to nearly 500 ports around the world every year, and we understand our responsibility to do so in a way that protects the oceans that we sail every day. Our mantra is continuous improvement, and that especially applies to our environmental performance."

Royal Caribbean also achieved a few other notable highlights during this year, including

The full Sustainability Report may be viewed at www.rclcorporate.com/environment.

Royal Caribbean is the official cruise line of the New York Knicks & New York Rangers

In:
01Nov2016

Royal Caribbean announced today it will be the Official Cruise Line of the New York Knicks, New York Rangers and the Arena Concert Series at Madison Square Garden.

Royal Caribbean and The Market Square Garden Company announced their marketing partnership, which provides Royal Caribbean with premier brand integration and exposure across Madison Square Garden’s unrivaled set of assets, including digital platforms, venue signage and presence in the transformed Madison Square Garden.

Royal Caribbean will enjoy significant brand exposure at The Garden during all Knicks and Rangers games, as well as during concerts at Madison Square Garden. This includes courtside and in-arena LED signage throughout the Arena, featured spots on MSG’s GardenVision and features on Knicks and Rangers digital and social assets.

"New York is an incredibly important market for Royal Caribbean, and we couldn’t think of a stronger fit in a strategic partner than the Madison Square Garden Company,"said Jim Berra, Chief Marketing Officer, Royal Caribbean International. "As the Official Cruise Line of the New York Knicks, New York Rangers and the Arena Concert Series at Madison Square Garden, we hope to inspire New Yorkers to consider Royal Caribbean for their next great adventure."

"As the number one cruise line in the world, Royal Caribbean is a fantastic addition to our legendary group of marketing partners and we look forward to working with them on some exciting initiatives," said Ron Skotarczak, executive vice president, marketing partnerships, The Madison Square Garden Company. "We are excited to provide incredible value for our newest partner that will help drive their business."

Royal Caribbean's Radiance of the Seas makes maiden call to Wollongong, Australia

In:
31Oct2016

Royal Caribbean's Radiance of the Seas arrived at the port of Wollongong in New South Wales, Australia, becoming Australia's newest cruise port.

The 2,200 guests on board arrived in Port Kembla at 8am and were welcomed with a special fly-over by a vintage Catalina flying boat, as well as thousands of excited locals waving the ship in from vantage points along the South Coast.

Guests were treated to a special "Welcome to Wollongong" marketplace at Lang Park organized by Destination Wollongong, which showcased local produce and products from the region. More than 400 local volunteers were also on hand throughout the day to help guests get the most out of their day in port.

"We have been working towards our call to Wollongong for quite some time. Guests onboard Radiance of the Seas had a wonderful day exploring the city and local area, making the dedication and hard work that’s gone into this project for the past two and a half years all worthwhile," said Adam Armstrong, managing director, Royal Caribbean Australia & New Zealand. 

Destination Wollongong General Manager, Mark Sleigh said: "When Councillor Leigh Colacino first approached Royal Caribbean to discuss bringing cruise ships to Wollongong, he promised that the community would look after their guests as well as any destination in the world.  I’m delighted that Wollongong more than delivered on that promise, and made the maiden voyage of Radiance of the Seas a day that Wollongong, and indeed our visitors, will never forget!"

This is far from the only stop Royal Caribbean will make at Wollongong.  Over the next 18 months, Voyager of the Seas and Explorer of the Seas will also call here, brining more than 16,000 visitors to the area by the end of the cruise season.

Seven different shore excursions also showcased the region outside of the city, with visits to scenic Bald Hill Lookout, Jamberoo Action Park, Kiama, Shellharbour Village, Symbio Wildlife Park and the tranquil Nan Tien Temple among some of the most popular.

"We are very proud to be the first cruise line to bring a ship to Wollongong and this historic milestone marks the beginning of a long-term relationship between Royal Caribbean and the region. We will continue to explore opportunities to utilize the port as an overflow to Sydney Harbor," Armstrong concluded.

Royal Caribbean named Australasia’s Leading Cruise Line at World Travel Awards Asia and Australasia

In:
22Oct2016

Royal Caribbean has won another impressive award this year, taking out Australasia’s Leading Cruise Line at the prestigious World Travel Awards Asia and Australasia, presented in Danang, Vietnam.

The award is determined from votes cast by travel and tourism professionals throughout Australia, New Zealand and the Pacific Islands, as well as the general public.

"It’s been an incredible year for Royal Caribbean, and we are honoured to have such a prestigious international award under our belt," says Adam Armstrong, Managing Director of Royal Caribbean Australia and New Zealand.

"Australasia has really shown us the love since the arrival of our first ship down under nine years ago, and we can’t wait to welcome our guests back onboard our award-winning, innovative ships again this season – set to be our biggest ever."

Royal Caribbean becomes first cruise line to be named Gay Travel Approved

In:
20Oct2016

GayTravel.com announced that Royal Caribbean International is the first and only cruise line to receive the distinction of being Gay Travel Approved.  According to the group, Royal Caribbean "has shown an ongoing commitment to the LGBTQ community by demonstrating a spirit of diversity and inclusion on all of its 25 ships that visit exciting destinations around the world."

The Gay Travel Approved Seal of Approval is awarded by GayTravel.com to select travel partners that offer a safe and welcoming environment for LGBTQ travelers. This accolade is reserved for travel partners whom a panel of experts, editors and tastemakers have deemed deserving of a higher level of recognition by the LGBTQ community.

"Royal Caribbean has always been known and recognized for extraordinary service that is warm and attentive and remains committed to creating a diverse, welcoming environment on each and every one of our ships," said Grant Van Ulbrich, Director, Diversity & Inclusion, Royal Caribbean. "To take our efforts to the next level, we recently introduced a new Diversity and Inclusion department and one of its first priorities is to focus on continued training and education for our international crew members."

"This designation has been a long time in the making," said Steve Rohrlick, CEO of GayTravel.com. "Our GayTravel Cruise Guru Stephen Prisco has sailed on more than one hundred Royal Caribbean cruises.  The recent appointment of Grant Van Ulbrich as the first openly-gay Diversity Executive on a major cruise line and the steps he is implementing are indicative of Royal Caribbean International's commitment to the LGBTQ community. It is therefore our distinct pleasure to bestow GayTravel Approved 2016 to Royal Caribbean International."

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