Press Release

Royal Caribbean honors travel partners of the year for 2017

In:
23Jan2018

Royal Caribbean celebrated its valued travel agent community with its annual Travel Partners of the Year Awards for North America.

The awards recognize travel agencies that do show a commitment to selling Royal Caribbean cruises, and this year's accolades recognized more than 10 top performers.

“These are extremely exciting times for the cruise industry – cruise lines and travel partners alike. The sky’s the limit at Royal Caribbean, and the strong performance we’ve seen is thanks in large part to our valued travel professionals and their incredible knowledge when it comes to planning inspiring vacations on our ships,” said Vicki Freed, senior vice president, Sales, Trade Support and Service, Royal Caribbean International. “I’m very proud to honor these experts who consistently work with us and continue to see success with their businesses. Congratulations to the returning and first-time Travel Partners of the Year award recipients.”

Royal Caribbean’s 2017 Travel Partners of the Year winners are as follows:

Chairman's Award for Overall Achievement     
Cruise Planners – an American Express Travel Representative

President's Award for Overall Achievement     
Expedia CruiseShipCenters

National Account Partner of the Year               
World Travel Holdings

Host Agency Partner of the Year                       
Travel Planners International

New-to-Cruise Partner of the Year                    
International Cruise & Excursions, Inc. (ICE) *First-time winner

Home-Based Partner of the Year                       
CruiseOne, Dream Vacations & Cruises Inc. *First-time winner

Online Partner of the Year                                  
Cruise.com

Rising Star Partner of the Year                          
Cruises-N-More *First-time winner

Consortia Partner of the Year                            
Virtuoso

Corporate Incentive Partner of the Year          
Buy the Sea

Marketing Partner of the Year                           
Travel Leaders Network

Southeast Partner of the Year                           
Tourico Holidays *First-time winner

Northeast Partner of the Year                            
Autism on the Seas

Central Partner of the Year                                
KHM Travel Group

West Partner of the Year                                    
Morris Murdock

Canada Partner of the Year                                
Maritime Travel – LeGrow’s Travel *First-time winner

Royal Caribbean welcomes its millionth guest from Singapore

In:
22Jan2018

Royal Caribbean welcomed its one millionth guests sailing from Singapore, marking a milestone for the cruise line's 11 years of sailing history in Asia.

Singaporean Mr Wong Sin Fatt (王信發), 52, boarded Royal Caribbean’s Mariner of the Seas earlier this afternoon in full surprise as he was welcomed and cheered by Royal Caribbean crew and staff in the millionth guest countdown at the ship’s gangway. To celebrate, Mr. Wong was taken to the ship's Viking Crown lounge, where both the ship’s Captain Claus Andersen and Mr Sean Treacy, Managing Director, Asia Pacific of Royal Caribbean Cruises Ltd. presented to Mr Wong the millionth guest prize package worth over US$2,400.

Mr Wong can look forward to a free cruise holiday for him and his sibling in his stateroom for his current 4-night Penang & Phuket Cruise sponsored by Royal Caribbean, plus VIP treatment for both. In addition, the cruise line is treating both of them to onboard credit of US$300 which they can spend on for instance specialty dining, shore excursions, shopping and even the special behind-the-scenes tour. Mr Wong also receives a cruise certificate worth US$1,000 for his next cruise holiday.

“This definitely made my holiday knowing that I’m the millionth guest for Royal Caribbean! This is my first time with Royal Caribbean, but never dreamt of winning something like this. My sister wanted a different holiday experience for the whole family, and I’m really excited about my prize that I’m sharing with my family with me here,” said Mr Wong, who is travelling with his family of eight for a vacation.

Mr Treacy said, “We have been looking forward to this day to welcome our millionth guest and thanking him in a big ‘Royal’ way. Crossing this milestone in a span of 10 years here represents a true achievement for us, and this would not have been possible without the strong support of all our guests and key stakeholders including the Singapore Tourism Board and Changi Airport Group which partner us on fly-cruise marketing, as well as the two cruise terminals in Singapore.

Royal Caribbean creates interactive quiz to help travelers discover their adventure personality

In:
16Jan2018

Royal Caribbean has created a new first-of-its-kind quiz to help those that want to travel to discover more about who they are and what places around the world would most likely energize and excite them.

Through March 2018, visitors can go to MyAdventurePersonality.com to play with and see which adventures are best suited for them.

The 13-question quiz draws on various personality types, and specifically assesses a person's underlying motivations and interpersonal needs that most affect their travel preferences. Once complete, quiz-takers receive a unique description of who they are as a traveler, along with insight into destinations and activities that best suit them – from relaxing on a Caribbean beach to dogsledding across Alaska.

Travelers can share their results by tagging @RoyalCaribbean and #ComeSeek on Facebook and Twitter, and invite their friends and family to learn more about their own adventure personality.

Co-created with Myers-Briggs, the new tool serves to guide adventurers in planning more fulfilling vacations than ever before, and maximizing their value for spend as well as their precious time off.

"Royal Caribbean encourages everyone to act on their wanderlust. Now we've created a fun, engaging tool to help travelers do just that by digging into their adventure personality," said Jim Berra, chief marketing officer, Royal Caribbean International. "It's exciting that Royal Caribbean is the first in the travel industry to partner with CPP–The Myers-Briggs Company. By combining our nearly 50 years of experience with the research expertise of Myers-Briggs, adventure seekers of all ages not only can better understand their adventure makeup but also their fellow explorers. It's also worth mentioning that there's roughly a zero percent chance of a wicked Nor'easter in the Caribbean Sea."

Royal Caribbean names Laura B. Miller Senior Vice President & Chief Human Resources Officer

In:
Category: 
03Jan2018

Royal Caribbean Cruises Ltd. announced Laura B. Miller has been named senior vice president and chief human resources officer. Miller will report directly to Richard D. Fain, chairman and CEO of Royal Caribbean Cruises Ltd.

Miller joins Royal Caribbean with more than 25 years of experience implementing human resources strategies for leading companies, and most recently served as SVP and chief human resources officer for ADT Corporation.  Prior to that, Miller was the chief human resources officer for Coca-Cola Refreshments, a $20B subsidiary of the Coca-Cola Company, where she lead a team of over 650 HR professionals that were responsible for supporting 70,000 employees in over 600 locations.

"At Royal Caribbean, we know it takes all 67,000 of our employees working together to surprise and delight almost 6 million guests each year," said Fain. "Laura understands the importance of teamwork, and her background and skills are ideally suited for the role of leading and managing our HR organization as we strive to identify, hire, develop, motivate and retain the best employees, both shipboard and shoreside, responsible for providing our guests with extraordinary vacations."

As of December 31, 2017, Royal Caribbean's global brands employed over 67,000 employees, including 61,000 shipboard employees as well as 6,000 full-time and 100 part-time employees in our shoreside operations.

Royal Caribbean Cruises Ltd. names Martha Poulter Senior Vice President & Chief Information Officer

In:
Category: 
21Dec2017

Royal Caribbean Cruises Ltd. announced today that it has named Martha Poulter senior vice president and chief information officer. Poulter will report directly to Adam Goldstein, president and COO of Royal Caribbean Cruises Ltd.

Poulter joins RCL after spending the last 13 years of her career as CIO for major corporations.  Poulter most recently served as executive vice president and CIO for Starwood Hotel and Resorts, where she led a global IT team integrated across Starwood's nine brands and operational platforms, as well as serving as a member of Starwood's leadership team. Prior to that, Poulter spent nearly two decades at General Electric, including time as CIO of GE Capital.

"Martha certainly has the background to make a difference at Royal Caribbean," said Goldstein. "She'll bring that experience to bear on a full range of challenges here, including our plans to evolve the fleet's IT infrastructure, keep pace with the rapid evolution underway in important areas like data privacy and security, and ramp up support for the Excalibur digital transformation that is underway across our company."

"I am looking forward to the opportunity to join Royal Caribbean, a company that stands for excellence and innovation in the travel industry," said Poulter. "Working with the IT team, we will help RCL develop and support the technologies necessary for running a global business in a digital world."

Poulter graduated from the University of Connecticut with a B.S. in Computer Science and Engineering and received her MBA from the University of New Haven.

Royal Caribbean now offers shore excursions to Elizabeth, New Jersey

In:
15Dec2017

Guests sailing on a Royal Caribbean cruise out of Cape LIberty Cruise Port in Bayonne, New Jersey, will have the option to take shore excursions to one of New Jersey’s oldest and most historic cities, Elizabeth.

A new partnership between Royal Caribbean and EMI Global offers passengers the option to book a post-cruise excursion in and around Elizabeth.

Elizabeth is known for its historical precedence of being the starting point for New Jersey (est. 1664) and home of America’s founding fathers, like Alexander Hamilton, Elias Boudinot , Marquis de Lafayette and many others. Additionally, Elizabeth is noted for its rich ethnic diversity, representing more than 50 countries and 37 language groups, authentic cultural cuisine, and as being the 5th best City for Shopping in America due, in part, to being the location of New Jersey’s largest outlet and value retail center, The Mills at Jersey Gardens, a Simon Center.

Guests can get more information about these shore excursions at www.GoElizabethNJ.com/RCCLExcursions.

Royal Caribbean helps restore Magens Bay in St. Thomas

In:
08Dec2017

Royal Caribbean and members of St. Thomas' government met yesterday to officially re-open Magens Bay in St. Thomas, which had suffered from significant hurricane damage.

Photo by TheTwangster

Royal Caribbean International partnered with the Department of Tourism, the Department of Planning and Natural Resources, the Magens Bay Authority and other government agencies and businesses to restore the world-renowned beach.

The Category 5 hurricanes caused major damage to the beach facilities, including the restrooms and food and beverage concession and gift shop. Winds and storm surge also caused significant beach erosion and impacted trees and plants along the shoreline. Cleanup crews have been working daily since the hurricanes to remove fallen trees and debris, repair buildings, and replant hundreds of native plants and trees. About 530 new trees have been planted, and 470 trees have been pruned.

Photo by TheTwangster

The ceremony included the reopening and dedication of Magens Bay, with St. Thomas, Governor Kenneth Mapp and Royal Caribbean Cruises Ltd. Chairman and CEO Richard Fain and Royal Caribbean International CEO Michael Bayley present.

Photo by James Van Fleet

Mr. Fain shared that Royal Caribbean was keen to make a contribution to help the Virgin Islands and its people. He reported that tens of thousands of cruise passengers have visited St. Thomas since the storms and Royal Caribbean’s visitor satisfaction ratings were now higher than before Hurricanes Irma and Maria came ashore.

Thursday’s ceremony was particularly significant, Mr. Fain noted, because it was 47 years and one month to the day that Royal Caribbean’s first ship made its first voyage, calling on St. Thomas. "This has been a long and important relationship," Mr. Fain said, adding, "It’s very much a partnership."

Mr. Fain thanked the team at Royal Caribbean who took pride in the revitalization of Magens Bay. “I think they would all join me in expressing our admiration for the people here in St. Thomas for undertaking all of the work that’s going on and for handling it with such aplomb and with such a commitment to make it better,” he said.

Royal Caribbean expands Cuba sailings in 2018 and adds two new ports

In:
30Nov2017

Royal Caribbean announced today it is doubling its sailings to Cuba in 2018, with two ships offering cruises there - Majesty of the Seas and Empress of the Seas.  In addition, Royal Caribbean is adding two new destinations to itineraries.

The new Cuba ports will of Santiago de Cuba and Cienfuegos on the southeast coast, will be visited by Royal Caribbean and add a new dimension to an array of 4- to 8-night Caribbean adventures on Empress of the Seas that open for sale today.

Departing from Miami year-round, Empress cruise vacations will include 7-night Best of Cuba itineraries to Cienfuegos, Havana and Nassau, Bahamas; 5-night sailings visiting Key West, Florida and spending the night in Havana; and an immersive 8-night journey to Cienfuegos, Santiago de Cuba, Grand Cayman, and Labadee, Haiti. Majesty of the Seas will continue the 4- and 5-night offerings to Havana that include day and overnight stays, departing from Tampa from April to October 2018, and Ft. Lauderdale from November 2018 to March 2019.

All sailings to Cuba will offer shore excursions designed for guests to experience the destination and to comply with the people-to-people educational exchange activities requirement as set forth in the U.S. regulations.

“Cuba is such an important part of Caribbean culture, and we can’t wait to call on Santiago de Cuba and Cienfuegos next year, showcasing even more of the country’s scenic beauty, rich history and distinctive architecture,” said Michael Bayley, President and CEO, Royal Caribbean International. “Cruising remains the easiest way to visit Cuba, and with both Empress and Majesty sailing there in 2018 and 2019, we hope to make it that much easier for adventure seekers to experience the legendary island.”

ABB to deliver first fuel cell system for Royal Caribbean

In:
13Nov2017

Heavy electrical company ABB announced it will deliver its first fuel cell system to be piloted on a Royal Caribbean cruise ship.  This will be the first fuel cell system to provide an energy source for a luxury cruise ship.

The pilot installation, including control, converter and transformer technology from ABB, will generate 100 kW of energy, and has been fully developed, marinized, assembled and tested by ABB Marine & Ports. ABB selected an FCvelocity® proton exchange membrane (PEM) pure hydrogen fuel cell engine from Ballard Power Systems for its pilot system.

Fuel cells generate energy by exploiting an electrochemical reaction at the interface between the anode or cathode and the electrolyte membrane. They involve no combustion, converting fuel directly to electricity and heat.

"Our goal is to take the smoke out of the smokestacks", said Harri Kulovaara, Executive Vice President of Maritime and Newbuilding, Royal Caribbean Cruises Ltd. "We are dedicated to innovation, continuous improvement, and environmental responsibility, and using fuel cell technology gives us the opportunity to deliver against all three of these pillars."

This test installation is part of Royal Caribbean's drive to include emissions-free fuel cell technology as part of the powering for its forthcoming Icon-class ships.

Royal Caribbean announces new fleetwide tech innovations to enhance guest experience

In:
08Nov2017

Royal Caribbean announced today a slew of technological innovations that aim to make things simpler and easier for guests going on a cruise.

At the heart of the new technology overhaul is a new smartphone app that will be rolled out to every Royal Caribbean ship over the next two years.  The app promises to eliminate check-in lines at ports, equip crew members to anticipate guests’ needs, and enable giant cruise ships to sail through the water on a fuel-saving curtain of air.

Some features of the new app include 

  • Allowing guests to board ships in the time it takes to order fries from the drive-through, skipping check-in lines thanks to facial recognition technology that knows who they are on arrival.
  • Sign up for shore excursions, order drinks and make dinner reservations without ever leaving their chairs by the pool thanks to an intuitive app on a device most of them already have—a smartphone.
  •  Indulge in VR and AR experiences that transform ship spaces into virtual environments and interactive games, where stateroom ceilings might be replaced by starry skies, the walls of a restaurant can transform into the sights and sounds of an outdoor café and digital signs challenge you to play an arcade game.

Many of these same technologies are being deployed to put the power to manage your vacation in the palm of your hand. Jay Schneider, RCL’s senior vice president, digital, explained, “Our new app will make it simpler than ever to book and plan your cruise vacation from home or with a travel agent. Once on board, you can navigate our ships with interactive maps and guides, explore the ship with cool features like x-ray vision, or order drinks that can be delivered to you wherever you are on the ship.” The app, along with the next generation of the company’s WOW Bands, will also unlock guest staterooms and enable guests to control stateroom lighting and temperature.

This technology will be available on 13% of ships by the end of 2017, 50% by the end of 2018 and fleetwide by the end of 2019.

Frictionless Check-in

Royal Caribbean is turning to a combination of technologies to make the process of getting onboard a Royal Caribbean ship the easiest it has ever been.  In Royal Caribbean's eyes, less time spent boarding means more time for vacation.  To that end, Royal Caribbean is utilizing technologies ranging from facial recognition to RFID tagging to GPS mapping to Bluetooth-enabled beacons to streamline boarding, manage check-ins automatically and improve wayfinding. 

“We are finding ways to eliminate friction and frustration, giving guests more time to make the memories that make vacations special,” said Schneider.

Lessened environmental impact

At a Royal Caribbean's invitation-only Sea Beyond event in New York City, innovations aimed at enhancing overall ship management and improving energy efficiency were on display.

For example, forthcoming command centers will use augmented reality to assist with navigation and maneuvering. “Think of it as enabling the nautical equivalent of flying on instruments,” said Richard D. Fain, RCL’s chairman and CEO. “Our ships always operate with keen sensitivity to the limitations the weather may impose. But having new means to mitigate the weather’s impacts on departures and arrivals helps us uphold schedule and itinerary commitments important to our guests,” added Fain.

Royal Caribbean is also innovating to reduce fuel consumption across its fleet, which not only lowers operating costs but also lightens stack emissions that are part of cruising’s environmental footprint. Historically, each new class of RCL ships is significantly more fuel efficient than its predecessors as new high efficiency appliances, window tinting and improved lighting, heating and cooling technologies help reduce energy needs. The company continues to evolve hull designs to reduce drag, an evolution most evident in the “bulbous bows” now common on cruise ships. In addition, RCL is pioneering the use of an air lubrication system that coats the hulls of its ships with millions of microscopic air bubbles to further reduce resistance and drag. In initial uses, air lubrication has reduced fuel consumption at speed by 7 to 8 percent.

Complementing RCL’s energy conservation efforts are initiatives to use alternative energy sources. Some RCL ships are already equipped with solar panels that generate sufficient power for limited onboard needs. At Sea Beyond, RCL will be previewing the use of fuel cells for power generation. Fuel cell use could fundamentally change ship design by distributing power sources throughout the ship. Furthermore, adoption of fuel cells would also mean producing less energy from diesel generators, reducing ships’ environmental footprints. The company is planning fuel cell experiments on existing ships, with an eye to extensive use of fuel cells and liquefied natural gas (LNG) propulsion on its upcoming Icon class of ships. “We are fully embracing the expectation that we run an environmentally sustainable business,” said Fain. “Experimenting with new ways to power our ships is just part of our broad commitment to being a responsible environmental steward.”

Focus on the crew

The innovations enriching the cruise guest experience will be complemented by a suite of tools for crews, as well. For example, the app-enabled offerings for guests will be mirrored on the crew side by mobile applications that help crew members check-in guests, complete required paperwork, track delivery of guests’ bags to their staterooms, and interact with guests and anticipate their needs throughout their vacations.

In addition, crews will have access to easier means to manage their own schedules, stay connected to friends and family while onboard, and stay connected to RCL during their off-contract periods.

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