Press Release

Royal Caribbean overhauls meeting and event options at sea with new website

In:
20Jul2016

Royal Caribbean announced today it has overhauled its options for groups that need corporate meetings, incentives and events at sea that will make the experience of meeting and event professionals seamless from start to finish.

Royal Caribbean has offered companies and groups the option to hold meetings, conventions and events onboard its cruise ships for years and took this opportunity to revamp its offerings that take advantage of the cruise line's best new features.

Royal Caribbean completed last week a redesign of its RoyalCaribbeanIncentives.com site that includes a fresh dynamic look, enhanced search functionality, streamlined site navigation, rich content and exclusive planning tools.

Featuring an inspiring look and feel, paired with a simplified user experience, the event and meeting planner hub now delivers a fully integrated process, including:

  • Dynamic design: Leading with rich imagery, video and a bold, easy-to-navigate layout, the entirely new site allows planners to quickly pinpoint where they want to start, whether searching by destinations, ships and event venues or just browsing.
  • Search widget: The new feature provides the ability to identify the ultimate event destination options based on a planner’s group size, for a customized experience.
  • Responsive functionality: Planners can explore and use the website from a variety of mobile and tablet devices as well as desktop computers and laptops.
  • Customization: Personalized and simplified searches and newly added content, including the Royal Caribbean “Event Customization Guide,” allow event planners to easily pull up the rich lineup of customizable options at their fingertips.
  • Request a Proposal Form: Travel professionals have the ability to request a proposal from the cruise line based on their specific group criteria.

"Planning an unforgettable event at sea with us – no matter how intimate or grand – just became as intuitive and seamless as the world-class service we deliver to guests onboard our 25 ships 365 days of the year," said Lori Cassidy, AVP, Global Corporate, Incentive and Charter Sales, Royal Caribbean International. "With our reimagined website, we are thrilled to launch our latest investment in building new and stronger relationships with meeting and event professionals. As partners and brand experts, our job is to make the entire process as easy and valuable as possible, and this is further testament to that dedication."

For more information or to receive a quote to host a meeting, charter a ship and more, planners in North America can contact (800) 529 6916 and visit the new RoyalCaribbeanIncentives.com.

Texas to add new cruise tax on cruises out of Galveston in 2014

In:
21Dec2013

The Texas Alcoholic Beverage Commission (TABC) will begin collecting personal importation taxes on alcohol and cigarettes from passengers returning from cruises in Galveston in 2014.  Royal Caribbean operates Navigator of the Seas currently out of Galveston.

Beginning on January 4, 2014, cruise travelers disembarking out of Galveston will need to pay the tax for alcoholic beverages and cigarettes imported into the state that were purchased either on the ship's duty free store or at a foreign port of call. 

During the recent legislative session, the agency was appropriated funding to begin tax collection of imported alcoholic beverages and cigarettes from seaport facilities. The Galveston Port facility will be the first seaport location where this tax will be collected with plans to extend to the Houston-Bayport facility in the fall of 2014.

Tax collection points staffed with TABC personnel will be situated at both terminals 1 and 2 at the Galveston facility located where patrons come through the U.S. Customs secondary checkpoint. Passengers will be able to pay the taxes with either cash or credit cards.

TABC personnel have worked with Port of Galveston officials to ensure that the tax collection is done efficiently and with limited disruption of port operations and delays to the passengers.

Royal Caribbean to build new rehearsal facility for shipboard performers at FIU

In:
Category: 
11Dec2013

Royal Caribbean signed an agreement today with Florida International University to build a new rehearsal facility for shipboard performers.  Once complete, it will offer FIU students unprecedented access to training, internships and exclusive research opportunities in hospitality and the cruise industry.

Royal Caribbean will break ground this week on the 130,000-square-foot, $20 million facility on the FIU Biscayne Bay Campus and is expected to open its doors in January 2015. The facility will be outfitted with full automation capability, where performers can train in either of two leading rigging systems.

Royal Caribbean Chairman and Chief Executive Officer Richard D. Fain said his team is pleased to have been able to find the ideal conditions right in South Florida to build a new state-of-the-art facility that will make it possible to produce the increasingly sophisticated shows Royal Caribbean International and Celebrity Cruises passengers have come to expect. The partnership provides Royal Caribbean with the opportunity to help train FIU students in other areas of the business through internships in operations and management.

“We are excited to partner with FIU on our new entertainment facility, not only because it will enable Royal Caribbean to continue to produce world-class entertainment for our ships, but because it will provide an opportunity for FIU students to receive a unique and hands-on education in the hospitality industry,” said Fain. ”Royal Caribbean considers South Florida home, and what better way to give back to the community than to be able to enrich the education of FIU students.”

The new training facility will feature a number of capabilities that will make it unique in the cruise industry:

  • The building will contain two three-story high studios outfitted with state-of-the-art rigging systems. One will feature aChicago Flyhouse system, while the other will have a Flying by Foy system.
  • 10 other rehearsal studios
  • A 300-seat black box theater
  • 20,000 square feet dedicated to costume creation and storage

The partnership will open extraordinary opportunities for students and faculty in the College of Architecture and the Artsand the Chaplin School of Hospitality and Tourism Management:

  • 20 internships (corporate and shipboard)
  • Access to the unique training facility
  • Access to data and other proprietary information to be used for research purposes
  • Royal Caribbean performers will live in existing student housing, making it possible for FIU to build new housing for students. New student housing will also open in 2015.

Royal Caribbean Goes Underground to Bring the Royal Experience to New York Commuters

In:
06Feb2012

Royal Caribbean International’s new brand campaign is targeting New York-area commuters, both above and below ground, by taking over the 42nd Street S line in Manhattan this February. As commuters are transported between Times Square and Grand Central Station, the award-winning cruise line is giving them a taste of the Royal experience with fully-branded shuttle cars supporting the cruise line’s new messaging. First rolled out in December 2011, the campaign is focused on reawakening consumers to the sights and sounds of the sea by communicating the decree, “The Sea is Calling. Answer it Royally.”

The subway cars, which are wrapped both inside and out, reflect actual Royal Caribbean cruise ships. The cars’ interiors are each separately wrapped as an onboard theater featuring marquees of some of the Broadway shows guests can see onboard select Royal Caribbean ships such as Hairspray, Chicago and Saturday Night Fever; an onboard spa with bamboo showers and masseuse; as well as an open deck area complete with a Flowrider surf simulator and surfer. Each car conveys the options for entertainment, relaxation and adventure that can be enjoyed on a Royal Caribbean cruise vacation. Commuters, who will be treated to special surprises during the month, are encouraged to take photographs and videos to share with friends through their social media channels, tagging Royal Caribbean by using the specified hashtag #RoyalShuttle. Royal Caribbean also challenges fans to find “hidden treasures” in the shuttle artwork, including characters such as Shrek and Po from the cruise line’s exclusive partnership with film studio powerhouse DreamWorks Animation.

For New York-area residents inspired to escape the hustle and bustle of daily life, Royal Caribbean offers convenient cruising options to Bermuda and the Caribbean out of Bayonne, N.J., and Baltimore, Md., onboard Explorer of the Seas and Enchantment of the Seas. Royal Caribbean’s innovative onboard amenities, upscale accommodations, dining and entertainment are all delivered with the cruise line’s signature Gold Anchor Service, all within a few-hours drive from home.

Royal Caribbean teams up with Baccardi to create unique MBA internship program

In:
26May2011

The University of Miami School of Business Administration, Bacardi U.S.A., Inc. and Royal Caribbean Cruises Ltd. today announced a program that provides a unique opportunity for MBA students to experience business from two different company and industry perspectives during a single summer internship. Five students have been selected to participate in the first year of the Emerging Leaders Internship Program this summer.

The students, two in marketing, one in sales, one in finance and one in strategy, will spend the first two months of their internships at the headquarters of Bacardi U.S.A., Inc., the import and distribution area of one of the world's leading spirits and wine producers. After completing their work on the producer/supplier side at Bacardi U.S.A., Inc., the students will spend the next two months working at the headquarters of Royal Caribbean, the world's second largest global cruise brand and one of the largest travel retail customers of Bacardi U.S.A., Inc.

"Unlike traditional MBA internships, most of which take place at just one company, the Emerging Leaders Program enables our students to get a true sense of the buyer-supplier relationship as they experience both sides first-hand," said Frances Aldrich Sevilla-Sacasa, interim dean of the University of Miami School of Business Administration. "We are very fortunate to have the support of Bacardi U.S.A. and Royal Caribbean, both global leaders in their own industries, as we launch this groundbreaking internship program."

The Emerging Leaders Program is the result of collaboration between members of the School's Board of Overseers. The chief financial officers of both Bacardi U.S.A., Inc. and Royal Caribbean, Michael Misiorski and Brian Rice, are members of the board and the program was developed as part of the board's work to develop new career opportunities for the School's students.

"This innovative partnership is a big win for all three of our organizations," said Michael Misiorski, senior vice president and chief financial officer, Americas, Bacardi U.S.A., Inc. "The students will benefit by having the opportunity to not only gain practical experience through mentoring and coaching and enhance their leadership skills, but to also see how our companies operate internally from the supplier side to the consumer side. Likewise, our companies can tap into the University of Miami's remarkable MBA talent."

"While our existing internship program has proven itself extremely fruitful, Royal Caribbean is excited to work with another successful, local company to take the program to the next level," said Brian Rice, chief financial officer, Royal Caribbean Cruises Ltd. "Together with Bacardi, we will introduce a group of top-quality MBA students to our industries, company cultures and dynamic business models, and provide them with a thorough understanding of our organization in the hopes that they will choose to continue applying their skills in South Florida."

The Emerging Leaders Program interns are competitively selected. The 2011 interns include: Erica Lynn Durst, Irena Katzarkov, Brett Harbin, Marian Johnson, and G. Wesley McGeorge.

Royal Caribbean Receives Top Recognition From Seatrade for Leadership Program

In:
26Apr2011

Royal Caribbean Cruises Ltd. received recognition for its shipboard "Building On Talent" leadership development program during this year's Seatrade Awards Ceremonial Dinner. The ceremony, which took place at the Guildhall in London on April 14, 2011, included over 350 of the maritime industry's key players, and celebrated the outstanding contributions made over the last year for safe, efficient and environmentally friendly shipping. During the awards gala, the Royal Caribbean was presented the "Investment in People" award.

"This special recognition is truly a testament to Royal Caribbean's continued dedication to nurturing our company's talent and creating our leaders of tomorrow," said Maria Del Busto, vice president, global chief and human resources officer, Royal Caribbean Cruises Ltd. "By strategically managing our talent, and thoughtfully planning the successors of our key leadership roles, Royal Caribbean will be better positioned for the future."

Created in partnership between Royal Caribbean executives and Human Resources, "Building on Talent" is a multi-dimensional leadership development initiative. "Building on Talent" identifies high-potential leaders and develops bench strength so leaders can potentially assume multiple roles throughout the organization. The program's reach is global, both shipboard and shoreside, and cascades from senior executive to professional levels.

"The fleet 'Building on Talent' program has allowed us to identify high potential Marine and Hotel officers, and help them develop their leadership skills and position them for more senior positions," said Svein Taklo, vice president, Marine Operations, Royal Caribbean Cruises Ltd. "We are honored that Seatrade has recognized our investment in our employees, as well as our commitment to developing our officers' skills and talents."

The Seatrade Awards were presented by Guest of Honor HRH The Princess Royal. The awards program rewards new ideas and concepts that have proved themselves in early operational use and awarding those at the forefront of new thinking. The independent judging panel chaired by Efthimios Mitropoulos, Secretary-General of the IMO, selected the winners of the 2011 awards.  

Royal Caribbean to Assist South Florida Community at 14th Annual G.I.V.E. Day

In:
05Apr2011

More than 1,000 volunteers associated with Royal Caribbean Cruises Ltd. will spend this Saturday painting and landscaping their South Florida community as part of the company's 14th annual G.I.V.E. Day.

G.I.V.E., which stands for "Get Involved Volunteer Everywhere," is a community service event that brings together Royal Caribbean employees, their families, friends, vendors and business partners to assist non-profit organizations and improve the quality of life in their local communities. The volunteers will be painting and landscaping three South Florida locations - Covenant House in Fort Lauderdale, Children's Harbor in Pembroke Pines and the Holocaust Memorial on Miami Beach.

"As one of the largest employers in South Florida, we are committed to supporting and helping our local communities. It is part of our Corporate Social Responsibility," said Michele Nadeem, vice president of Global Corporate Communications, Royal Caribbean Cruises Ltd. "We believe that the personal satisfaction and fun of assisting our neighbors on G.I.V.E. Day will help inspire our employees to pursue volunteer and public service opportunities throughout the year."

Covenant House Florida serves runaway, homeless and at-risk youth under 21, including teen parents and their children in South Florida. Without a fresh coat of paint in over 15 years, this facility is a perfect location for G.I.V.E. Day volunteers. Since there is also a dire need for shade on the property, volunteers will be landscaping the site as well.

Children's Harbor in Pembroke Pines provides residential services for foster children in a family-style setting, and community based services for the prevention and intervention of abuse and neglect. The five homes on site are in need of painting, and volunteers will also assist in cleaning up and landscaping the children's playground area.

The Holocaust Memorial on Miami Beach was dedicated and opened to the public in 1990. The Memorial is composed of a large plaza of Jerusalem stone and a large lily pond set against a backdrop of green forest. Volunteers will landscape the area around the educational center, as well as paint the memorial's lamp posts.

Now in its 14th year, G.I.V.E. Day is an example of how the more than 40,000 Royal Caribbean employees give back to their communities around the world, by donating thousands of volunteer hours to assist their communities with neighborhood development, civic drives, environmental improvement and disaster recovery. Similar G.I.V.E. Day events are also being planned for and will take place in Wichita, Kansas; Anchorage, Alaska; Seattle, Washington; and Springfield, Oregon. 

Falmouth port officially opens with ceremony

In:
22Mar2011

The Port Authority of Jamaica and Royal Caribbean Cruises Ltd. officially opened Historic Falmouth Port today with the maiden call of Royal Caribbean International’s Oasis of the Seas, one of the world’s two largest and most innovative cruise ships. Situated between the popular cruise ports of Ocho Rios and Montego Bay, Historic Falmouth is the first-ever thematic cruise port that provides a convenient gateway for guests to embark on more than 60 exhilarating land experiences along the north coast of Jamaica. Additionally, ongoing revitalizations throughout the town of Falmouth will offer guests an extensive array of cultural and historic experiences for an adventurous Jamaican port call on their cruise vacation. At a grand ribbon cutting ceremony, Hon. Bruce Golding, Prime Minister of Jamaica, Richard D. Fain, Chairman and CEO of Royal Caribbean Cruises Ltd., and Hon. Michael Henry, Jamaica’s Minister of Transport and Works, welcomed cruise guests to Jamaica and Historic Falmouth Port.

“It is especially rewarding for the Port Authority of Jamaica to help bring our country’s cultural history to a new generation of cruise guests,” said Minister Henry, who has portfolio responsibility for cruise shipping. “Our sights have always been to create the best-in-class berthing facilities at the Historic Falmouth Port and establishing the preeminent cruise destination in the region. The arrival of the world’s largest ship, Oasis of the Seas, at Historic Falmouth Port is a milestone for our ongoing success in fostering Jamaica’s tourism industry.

The revitalization of Historic Falmouth is a multi-phased development project, with the first phase offering a two-berth pier, retail and restaurant services, and a transportation center. Subsequent phases will include onsite attractions and experiences, hotel and residential developments, as well as additional retail and restaurant options.

“It is my honor to re-inaugurate Historic Falmouth Port alongside Prime Minister Golding and the people of Falmouth,” said Fain. “Royal Caribbean is delighted to have partnered with the Port Authority of Jamaica to create the Caribbean’s premier cruise port. Together, we are working to deliver our shared vision of the region’s first themed port of call to offer our guests all the best experiences along Jamaica’s north coast.”

The town of Falmouth also has many original prominent houses, shops and public buildings built in the 18th and 19th centuries that are still standing and are true historic gems. The restoration and preservation of several buildings in Falmouth is currently underway.

Royal Caribbean Brings History Back to Life at Historic Falmouth Jamaica

In:
17Feb2011

Royal Caribbean International's Voyager of the Seas today became the first ship to call at Historic Falmouth port. Situated between the popular cruise ports of Ocho Rios and Montego Bay, Historic Falmouth is the first-ever thematic cruise port and is also a convenient gateway for guests to embark on more than 60 exhilarating land experiences along the north coast of Jamaica. Additionally, restoration throughout the town of Falmouth offer guests a wide selection of cultural and historic experiences.

"We are delighted to see Voyager of the Seas make the first-ever ship call at Historic Falmouth," said Craig Milan, senior vice president of Land Operations, Royal Caribbean Cruises Ltd. "By partnering with the Port Authority of Jamaica, we are working to deliver our shared vision of Falmouth's rebirth. Together, we are bringing the town's historic sites to life and integrating the culture and authenticity of this destination into a superior guest experience."

The grand opening celebrations of Historic Falmouth port will take place on March 22, 2011 when Oasis of the Seas makes her maiden call into the port. Other Royal Caribbean ships that will be calling at Historic Falmouth include Freedom of the Seas on Feb. 23; Navigator of the Seas on Feb. 24; and Allure of the Seas debuting on March 30. Guests can experience a diverse variety of shore excursions at an additional cost while at Historic Falmouth, including:

  • Good Hope Great House: located fifteen minutes from Falmouth, guests can choose from the new horse & carriage ride, river-tubing, ATV exploring, among others, on this former 18th century Jamaican plantation.
  • Dolphin Cove & Dunn's River Falls: adventure seekers can climb Dunn's River Falls; zip-line through the lush rainforest canopy or wind down the mountainside on a Jamaican bobsled at Mystic Mountain; or swim with the dolphins at Dolphin Cove.
  • Appleton Estate: after a scenic drive through the Cockpit Country and Bamboo Avenue, guests can indulge in one of Falmouth's old-world delicacies by learning to make rum and sampling different aged rums.
  • Rafting on Martha Brae: located five minutes from Falmouth, guests can enjoy a tranquil ride on a 30-foot bamboo raft.

"Falmouth has an important place in the cultural history of Jamaica. It is especially rewarding for us to use that history as an entree for a new generation of guests," said Hon Mike Henry, Jamaica's Minister of Transport and Works, who has portfolio responsibility for cruise shipping. "Our sights have always been set on being the preeminent cruise destination, and with the best-in-class berthing facilities at the Historic Falmouth port, we'll now easily welcome the world's largest ships."

The revitalization of Historic Falmouth is a multi-phased development project with the first phase near completion offering a two-berth pier, retail and restaurant services as well as a transportation center. Subsequent phases will include onsite attractions and experiences, hotel and residential developments, as well as additional retail and restaurant options. The town also has many prominent houses, shops and public buildings built in the 18th and 19th centuries that are still standing, but are in need of refurbishment. The restoration and preservation of several historic buildings in Falmouth is currently underway.

Falmouth was founded in 1790 from land owned by Edward Barrett. His granddaughter Elizabeth Barrett Browning would later be celebrated as one of the greatest poets in the English language. At that time Jamaica was the world's leading sugar producer, and this was most evident in Falmouth with more than 80 sugar estates nearby. The town was meticulously mapped out in the Colonial tradition, with streets named after British royalty and heroes—King Street, Queen Street, Rodney Street (after 18th century naval leader Admiral Lord George Rodney) and Wellington Street (after Arthur Wellesley, 1st Duke of Wellington). The remarkable density of historic Georgian architectural buildings, which residents have lived in and maintained, is reflective of the town's rich heritage. Its public amenities included the first piped water supply system in the Western Hemisphere, established in 1799. The town prospered throughout the first half of the 19th century and was the birthplace of the abolition slavery movement. Falmouth was the site of many revolts, and many of the buildings in the town served as safe houses for those who had escaped. In fact, a prominent Falmouth reverend, William Knibb, whose house still stands in the town, was granted Jamaica's highest civil honor, the Order of Merit, in 1988, 150 years after the abolition of slavery. 

Royal Caribbean hires new company to handle onboard revenue

In:
16Feb2011

Royal Caribbean signed an agreement with Royal Media Partners, LLC to provide Royal Caribbean ships sailing in the Caribbean, Bahamas, Bermuda, New England, Mexico and Alaska stateroom television programming, port shopping services, publish and other onboard media ideas.  The new venture will put a big emphasis on entertainment and technology that is interactive.  The new deal begins October 1, 2011.

Royal Media Partners President Philip Levine is excited about the new partnership, "We are very excited to once again be working with the team at Royal Caribbean International and to not only increase revenue for the port shopping program, but to be a partner in driving all onboard revenue."

The new port shopping program will feature destination TV programming brought directly to guests’ staterooms. Guests wishing to plan their shopping day at port will be able to access pre-cruise, web-based port shopping and concierge information, as well as live shopping talks on demand once onboard. By creating mobile applications especially for Royal Caribbean, guests may retrieve real time port shopping information and up-to-date values and specials from the comfort of their smart phones or other mobile devices. In addition, a customized Royal Caribbean International Magazine will feature lifestyle content and photography.

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