Royal Caribbean parent company launching new site to help guests book land tours

In:
24Mar2017
By: 
Matt Hochberg

Royal Caribbean International's parent company has launched a new site dedicated to offering private excursions and tours.

Royal Caribbean Cruises Ltd. launched GoBe this week and is the first non-cruise venture for the company. GoBe will allow travelers to book trips in 97 countries and 896 cities around the world. Excursions range from a $14 bus tour in Cape Town, South Africa, to a helicopter tour of Rome, starting at $3,785 per person.

The goal is simple: Royal Caribbean hopes to attract all travelers, instead of just those with a love for cruising.

GoBe is headed up by Royal Caribbean Cruises Ltd. Chief Destination Officer. Larry Pimentel. He also serves as president and CEO of Azamara Club Cruises, “Given our experience in working with tour and attraction operations around the world for Royal Caribbean, Celebrity Cruises and Azamara Club Cruises, the launch of a website that can bring this high-demand offering to all travelers was only natural for us."

On GoBe, users enter their destination and scroll through the different excursions, tours, and activities until they find something they like. Each option is accompanied by a full description, including languages spoken, duration and activity level. For an extra cost, customers can even call the GoBe customer care line to have a custom itinerary put together.