Ma_Ra

I agree on the threat of substitutes, however it would be interesting to know if there is any statistic out there on how many cruisers are repeaters. I think real cruisers are very loyal to this form of travelling and will not so easy substitute it with hotels / Casinos as you might think. If you can find a good statistic on how many customers are first timers, repeaters, and so on, you will be able to use it to make your point even stronger (or adjust it accordingly). I actually don‘t agree in regards of the suppliers. I think the more important threats is the number of competitors. If you compare the amount of big cruising company’s of today with maybe 20-30 years ago, you will see what i mean. Also, they are strong competitors and they play a lot with prices, sales, special offers and so on. Competition for the new customers is very strong, especially as i think cruisers are quite loyal to „their“ brand (once they choose their favourite ships, etc) and don‘t switch that often. So that’s why they try very hard to get new customers on their ships and so on. Also if you see how popular for example the loyalty program of RCCL is, it proves even more on how loyal the customers are. The cruise industry has been consistently growing over the past years (before Covid...) and as usually, if the cake gets bigger, more companies want a piece of it.... I might be wrong here, but that’s my point of view on the cruise Industrie ?