Royal Caribbean has brought back its bling cup that costs as much as a new house.

The cruise line introduced a goblet guests could buy on Icon of the Seas when that ship launched, and it was one-of-a-kind in cost and perks it provided.
This insanely expensive cup was sold in the Royal Bling store, and it's an ornately decorated chalice meant for the ultimate super fan. Only was one initially made for the first Icon Class ship.
To quote Jedi Master Yoda, "No... there is another."
Bling cup available on Star of the Seas

Royal Bling is located in the Aquadome Neighborhood of Star of the Seas, and it too is selling one of these cups.
The store only sells Royal Caribbean branded rings, necklaces, and other keepsakes adorned with the cruise line logo.
This particular cup costs $100,000 and comes with a lifetime benefit.

Buying it gets you an unlimited Royal Caribbean drink package for life.
That means you'll never have to pay for another Deluxe Beverage Package for yourself ever again.
The Deluxe Beverage Package includes cocktails, spirits, liquors, beers, wine by the glass, sodas, water, mocktails, premium coffee and tea, and fresh-squeezed juice. Basically almost any drink on the ship up to $14 in value.

If you're doing the math in your head, the Deluxe Beverage Package on the inaugural sailing of Star of the Seas for one person across seven nights is $65.99 per person, per day when pre-purchased online with a 45% off sale. That's 461.93 before gratuities.
The onboard price is $120 per person, per day for the same drink package.
Doing some "back of the napkin" math, if you only ever took 7-night cruises, you would need to take more than 150 cruises "break even" on the goblet purchase.
The novelty goblet is one of several jewelry choices cruises can purchase on the ship. Most of the other jewelry comes in at a much lower price point.
Yes, someone bought one on Icon of the Seas

Icon of the Seas launched in January 2024 with the golden cup for sale, and within a few months it sold.
Cruisers on Icon spotted the person with the cup, walking around the ship.
The unidentified male evidently purchased the cup, spending the six figure cost to get it.

"I’m currently on Icon and noticed the Royal Bling Cup at a cabana on Coco Cay and went to speak to the guy who was very friendly and mentioned what he intends to do with it after the cruise. It was a shock to see it being used as an actual cup," posted Mick on the Royal Caribbean forums.
According to the poster, he was told by the gentleman he intended to, "auction it off and you can buy tickets world wide to win it and the monies goes to charity."
We're unaware whatever happened to those plans, but in case you are wondering, there is a market for this sort of an item.
Royal Caribbean jewelry is sold exclusively at this store

Royal Bling is a new store that was launched on the Icon Class ships, and it's for the Royal Caribbean super fan.
The Royal Bling store has Crown and Anchor bracelets, rings, earrings and more. The jewelry is made by Effy Jewelry.

Cruise line loyalists are a passionate bunch, and representing their favorite cruise line in their everyday life is just as important to some as going on the ships.

Star of the Seas started sailing in August, and is one of the world's largest cruise ship.
In addition to a very expensive chalice, it has an entire water park onboard, seven pools, an entire neighborhood for families with young children, 40 different restaurants, bars and lounges.
At 250,800 tons, Star of the Seas is sailing from Port Canaveral and offer cruises to the eastern and western Caribbean.