Royal Caribbean is teaming up with an alliance of other organizations to create the South Pacific Destination Alliance (SPDA) that is aimed at protecting the South Pacific's natural and cultural assets while enhancing livelihoods and ensuring its tourism destinations are nice places to live, work, and visit.
The SPDA announcement was made this past weekend at the 3rd International United Nations Conference on Small Island Developing States (SIDS) in Apia, Samoa.
Royal Caribbean is joining the South Pacific Tourism Organization (SPTO), and global non-profit implementation partner Sustainable Travel International in creating the SPDA.
The SPDA is modeled after the Sustainable Destinations Alliance for the Americas, a groundbreaking alliance of public and private entities launched earlier this year to focus on destination sustainability in the Caribbean and adjacent Latin American countries.
The group's next step is to work to include more than 10 destinations between now and 2017.