Royal Caribbean looking to tap Indian cruise market

In:
26Mar2014

Royal Caribbean sees India as an emerging cruise market that they want to target for increasing the amount of people who cruise with them.

Royal Caribbean Regional vice president Gavin Smith said, "Cruising is now popular in the metro cities and spreading to the mini-metros... Most of the major cruise liners are present in India today. Cruising is now a part of the consideration set of the affluent and well travelled.

Tirun Travel Marketing, which represents Royal Caribbean in India, is expanding its network in India. At present it has a network of seven offices and plans more.

The numbers look good so far for India with over 1,00,000 Indians taking a cruise vacation in 2013. Year-to-year growth is at about 8 percent and locals expect that rate to continue again this year.