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Royal Caribbean kicks off biggest ever ad campaign in Australia

In:
02 Sep 2013

Royal Caribbean is kicking off its biggest marketing campaign in Australia this week as part of National Cruise Week.

The "Designed for WOW" campaign is being rolled out across magazines, weekend newspapers, cinema advertisements.  

According to Royal Caribbean Cruises Australasia marketing manager, Rosie Rissetto-Spiers, the new brand campaign shows passengers enjoying WOW moments, such as sky diving, rock climbing and surfing.

Royal Caribbean is also offering a special sale starting today through September 9, where guests can get US$100 in onboard credit for each stateroom they book on select 2014 cruises. This offer is applicable to all ships except Quantum of the Seas, for all 2014 cruises of 5 nights or longer departing between January 1 and December 31, 2014.

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