Today in Milan, Royal Caribbean's CEO Adam Goldstein met with the Chairman of Dulbecco Telethon Institute, Luca Cordero Di Montezemolo, to support DTI's work in researching cures for genetic diseases. Royal Caribbean donated 70,000 euros to DTI at the ceremony.
"Our commitment in Italy wants to be global," said Goldstein, "And this means also investing in social responsibility. Meet with President Montezemolo was a time of sharing of common visions, in the common desire to continue to work together. "
The willingness to invest in social responsibility and the presence of Adam Goldstein in Italy confirmed that Royal Caribbean's attention turns to the Italian market, along with France and Spain, in 2012 will be the focus of the European strategy with more ships, new ports of embarkation and investments in communication.
The growth in Italy Royal Caribbean's stated clearly in the numbers: in 2006 there were 4 ships were calling at Italian ports but in 2012, there will be 11, with the number of passengers more than tripled.