HeadsUp Entertainment International Inc., operators the Canadian Poker Tour, announced that they will hold a "Poker Super Cruise" on the Freedom of the Seas launching March 23, 2011 from Port Canaveral, Florida. The event will span two weeks and two cruises, covering a Western and Eastern itinerary. In addition to holding the event on the ship, HeadsUp announced that a major television deal is currently being finalized that will allow for broadcast of the event and allow for sponsorship revenues to increase dramatically from previous events.
HeadsUp is also scheduling dates for additional cruises departing from other ports and anticipates ultimately hosting up to 6 cruise events annually.
"The expansion of the poker vacation market has become a major focus for the Company as revenues are maximized in this event structure," commented HeadsUp President and CEO Kelly B. Kellner. "The event earlier this year was testament to a growing demand in the Canadian and international marketplace and building this proprietary revenue model will be a substantial move to increasing shareholder value."
