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Seatrade Cruise Global, is the cruise industry's biggest annual conference and trade show. It is going on this week in Florida a panel of the four powerhouse CEO in the business talked about Cuba. Richard Fain, chairman and CEO of Royal Caribbean Cruises Ltd, Arnold Donald, president and CEO of Carnival Corp. & PLC; Frank Del Rio, president and CEO of Norwegian Cruise Line Holdings Ltd.; and Pierfrancesco Vago, executive chairman of MSC Cruises. These four gentleman control the cruise industry Worldwide. And they seem to be looking at one target in the North American market Cuba. Really this comment from Richard Fain, chairman and CEO of Royal Caribbean Cruises Ltd says it all. "What [Cuba] will do, and it's already doing in some sense, is create a halo of interest, and as people start to go and talk about Cuba, I think it will raise the Caribbean in total... It adds 2 percent or 5 percent to the supply of places to go, and it will add 10 percent to 20 percent to the demand for cruising." A new port within 90 miles of the United States with strong ties to southern Florida will be available. Cuba is within on short nights cruising from any of the ports in Florida, it is also a great option for the cruises from the Gulf of Mexico. The lines are no longer tied to the hop to the Bahamas, which so many cruisers have already done. The lines can now run short (once approved) with a stop in Cuba to meet the International requirements. A 20% increase in cruise interest is almost unbelievable these CEO must look at it like hitting the lottery. I'm sure Royal will be a big player in this market and maybe the biggest. Before some jump in and talk about the past history with Cuba, the people, the Cuba Americans, please remember Japan and Germany did far worst things to the Untied States and the West. No one is calling for cruises to Japan to be stopped because of the past. It going to be a very good thing for cruise lines, passengers, and the people of Cuba.