Heads up, if you had by chance reserved the drink plan (and it is still in your cart) online go buy it NOW. It kept the price for the day I reserved it, and I completed the purchase and it was charged to the credit card at the (pre-increase) discounted price.
I happened to go look at the drink plan today and noticed I had reserved it at 69.99 before the increase last week. The new B1G1 50% was at 72.99. So I only saved 3.54 per day ($50 for 2 for 7 days). But if you had gotten it at a low point (ours was as low as 62.99) you could save a bundle.