Royal Caribbean chooses new simulator training provider


Royal Caribbean has chosen Resolve Maritime Academy to be its exclusive simulator-based training provider.  The arrangement will allow Royal Caribbean's personnel to receive training exclusively at the new Simulation Training Center adjacent to Port Everglades starting in the second quarter of 2012.

This training will provide Royal Caribbean with simulation-based courses such as maritime human factors training, bridge resource management (BRM) and maritime leadership & communication.

In addition, the training center in Florida will feature a Det Norsk Veritas (DNV) Class A full mission bridge simulator, electronic chart display & information system (ECDIS) classroom and navigation lab with a suite of "mini" bridges. Courses offered will include: ship handling; bridge resource management (BRM); operational use of ECDIS; and Radar/Automatic Radar Planning Aids (ARPA). Customized programs also will be offered, including: integrated bridge systems (Sperry VisionMaster and NACOS Platinum); dynamic positioning systems; and communication & leadership development for all ranks and employees. Future plans include an engine room simulator which will be utilized for operational and engine resource management (ERM) training.

Royal Caribbean's Senior Vice President Marine Operations, Captain William S. Wright, commented on the the impact of this new partnership, "The brands of Royal Caribbean Cruises Ltd. are regarded as leaders in innovative ship building, design and safety and strive to continually enhance the fleet's navigation and safety systems by consistently introducing the latest in state-of-the-art technology."

Royal Caribbean transforms New York City Subway Car into Cruise Ship


Royal Caribbean's marketing department is at it again and this time they have transformed one of New York City's subway cars on the Times Square Shuttle (S train) into a Royal Caribbean cruise ship. 

We're not sure how long this will be available but it's "in the wild" for now.

Update: Reader Ldunn has informed us that the subway car wrap will be up through the month of February.

Royal Caribbean talks of impact of the Costa Concordia disaster


During Royal Caribbean's fourth quarter 2011 results, the company commented on the impact the Costa Concordia tragedy has had on its business.  The following is from Royal Caribbean's press release.

It is very difficult to assess the impact of the incident on our revenues. It has been the subject of extensive media coverage and world-wide attention. In addition, we curtailed our marketing activities as did most cruise lines and travel agencies. We believe that most observers and potential guests understand that cruising is safe and that this incident was a very rare anomaly in an otherwise reliably safe vacation. But in the near term it has a significant impact on our bookings.

We are pleased to note that there has been no material change in cancellation activity which has remained within normal levels. However, new booking activity has been hurt. Overall booking volumes from North America have fallen by low to mid-teen percentages versus same time last year for the last few weeks. In Europe, where media coverage has been more extensive, the decline has been higher, though results vary significantly by country. In aggregate the company's other markets, including Asia/Pacific and Latin America are down slightly. For the year as a whole, notwithstanding the recent slowdown, booked load factors and pricing are still higher than they were at the same time last year. This reflects the very robust starting position the company was in before the incident.

The impact on bookings has been greatest in the first three quarters and wanes as the year progresses. On the other hand, the first quarter also has more of its capacity booked making it less affected by changes in booking patterns. Spring and summer sailings are showing the largest declines in new bookings, while longer term bookings remain healthy. In addition, the company noted that the impact is much greater for first time cruisers compared to experienced cruisers. This reflects the greater knowledge experienced cruisers have about cruise vacations and ships.

Including the contribution from distribution changes and deployment initiatives noted above, the company currently anticipates yield improvement for the full year 2012 to be in a range between 1% and 5% on a Constant-Currency basis and between flat and 4% on an As-Reported basis versus the prior year.

Already, bookings have started to recover, particularly in North America and the company does not expect that this event will have a significant long term impact on its business.

Royal Caribbean resumes marketing campaign in UK


Royal Caribbean has restarted its "wave" marketing campaign for the busy peak season after the company decided to suspend marketing efforts in the wake of the Costa Concordia disaster.

Royal Caribbean decided to stop marketing out of respect to the victims of the Concordia, which sank off the coast of Italy on January 13.

Royal Caribbean feels now is the time to resume marketing campaigns once more and is offering thousands of free flights for summer cruises. The new campaign will focus on ads on television, radio and print.

Royal Caribbean's General Manager in the United Kingdom, Jo Rzymowska, spoke about the decision, "It’s up to us to work with our trade partners and get the message to the consumers that this was an awful, very rare but terrible accident and we as an industry are doing everything we can to make sure it never happens again."

“We needed to be sensitive about what happened and the immediate decision to stop all activity was not a difficult one. It was crystal clear to us in the light of the tragedy that was the right thing to do."

“From then on we have monitored things day by day by getting sentiment from the market, and a lot of that we did by talking to our trade partners. We feel that February 1 is the right time to go out with our own activity.”

The resumed campaign will last throughout February and offer 10,000 free flights for summer 2012 sailing across Royal Caribbean’s European program of cruise itineraries.

FBI investigating death aboard Royal Caribbean's Liberty of the Seas


A 47-year old woman died Monday night aboard Royal Caribbean's Liberty of the Seas after she missed a step and fell down a flight of stairs and the FBI is now investigating the incident.

The Broward County Sheriff's Office spokeswoman Veda Coleman Wright said their department's crime scene techs were sent to Port Everglades to investigate the death of woman on the ship. However, since she died in international waters, Coleman Wright said the investigation will actually be in the jurisdiction of federal authorities.

Despite the investigation, Coleman Wright confirmed that they do not suspect foul play.

Royal Caribbean expects to double its business in Middle East


Helen Beck, Royal Caribbean's regional director for the Middle East, expects to more than double its business in the Middle East over the next three to five years.

"Over the next three to five years, we plan to more than double our business in the Middle East, and possibly even triple it."

Beck said that Royal Caribbean recorded a compounded annual growth rate of about 40% in guest volumes and revenue in the Middle East over the previous five years. Beck expects that momentum to continue despite some recent challenges to cruising, such as the political instability that has struck a number of countries.

Despite the "Arab spring" that disrupted the regimes of many Middle Eastern countries, Beck claims that business was relatively unaffected, "Royal Caribbean suffered no negative impact during the Arab Spring. On the contrary, we recorded a 30 per cent growth in the Middle East in 2011 over the previous year."

For Royal Caribbean, the United Arab Emirates represents for 25-30 percent of its business in the region.  In total, about 15,000 passengers constitute the Middle East cruise region for Royal Caribbean.

Asked how the company is expected to fare in 2012, Beck said the year will be a tough one as Eurozone troubles are likely to have an impact on the cruise market. "However, we are not solely dependent on the European markets," she said. Beck said that while the North American market accounted for 80-85 per cent of Royal Caribbean's business until five years ago, in 2012 the cruise line expects its revenue to be equally divided between North America and the rest of the world.

More details emerge from Virgin Islands excursion accident


More details were released today about the 13 Royal Caribbean passengers from Serenade of the Seas that were involved in an accident.

The safari taxi, part of Royal Caribbean's "Best of St. Thomas and Shopping" (a three-and-a-half hour shore excursion), darted from Skyline Drive on Friday morning, levelling mailboxes, striking a parked SUV, launching itself over the ridge and plunging 65 feet into thick bush.

St. Thomas Deputy Police Chief Dwayne DeGraff said one woman broke her hip while another passenger required stitches for a cut on their forehead.  Only the woman with the broken hip did not return to Serenade of the Seas to complete the rest of their cruise.

Officials say The west-bound taxi veered left at an uphill right turn and struck a bank of mailboxes and the side of an Acura SUV parked in a driveway.The taxi then climbed the ridge and careened downhill into bush beside a concrete driveway on the southern slope.

The driver of the taxi, whose name was not disclosed, had no other charges against him/her.  The driver was cited with a commission violation but is authorized to operate a taxi.

The accident remains under investigation by the V.I. police.

Royal Caribbean passengers injured in bus accident


Officials from the U.S. Virgin Islands in St Thomas report that a tourist bus carrying at least 13 cruise ship passengers has collided with a parked vehicle.  The passengers, from Royal Caribbean's Serenade of the Seas, collided with the parked car.

The accident occurred in an open-air "safari bus" on a steep road near the island's scenic Beacon Point.

St. Thomas Tourist Department spokeswoman Allegra Kean-Moorehead says one of the injured is a female passenger who had to be hospitalized with a hip fracture.  Twelve other passengers were released after being treated.

She also said that Serenade of the Seas is still expected to depart late Friday without the injured passenger.

New Singapore cruise terminal ready for Voyager of the Seas


Royal Caribbean's Chairman Richard Fain has personally looked around the new International Cruise Terminal in Singapore and likes what he sees.

Fain has been told that the new terminal will be ready for the arrival of Royal Caribbean's Voyager of the Seas when she arrives on May 26 for her debut in Asia.  Previously the Singapore Tourism Board had only indicated that the new terminal would be ready in the second quarter of 2012.

"Because the ship is coming in late May, I was assured the terminal would be ready for the voyage of the ship," Fain said. "It's also very efficient. That's important in the cruise industry. It's gratifying to see how well-thought through the logistics are: How passengers come in, how luggage is handled, the supplies to the ship. There are commodious areas to handle all the activities that need to be attended to. They are all well-thought out in a progressive way."

Voyager of the Seas' first cruise from Dubai to Singapore is already sold out, which has exceeded expecations according to Fain.

Royal Caribbean's Germany branch posts record sales numbers


Royal Caribbean's German branch had a record year in 2011.  The number of passengers from Germany, Austria and Switzerland grew from the previous year by 34 percent to 80,500.

The turnover of all three Royal Caribbean brands (Royal Caribbean, Celebrity Cruises and Azamara Club Cruises) has increased by 40 percent according to Royal Caribbean's division head Tom Fecke during an annual budget presentation.

Besides capacity growth, the "Seefari" Mediterranean campaign and the "highly developed" Fly & Cruise supply contributed to the positive result. And also a broader basis in counter sales: 526 travel agents were added in the last year, according to Fecke