The SEO market is nowadays saturated with consultancy services which claim that they can perform magic on you website. Some of them may be able to really solve your website problem, but how can you distinguish the best SEO company from the multitude that is in the market?
There may not be a surefire solution for selecting the best SEO expert, but there are some solid yardsticks that you can use to check the reliability of a company. The first of these is a company’s ability to produce testimonials from the clients whom they have served. And remember that just written testimonials are not enough because any good copywriter will be able to write such letters. A best SEO company should be able to provide the contact information of their clients to whom you can make enquiries about the company’s ability to deliver the goods.
The best SEO companies will always be transparent. They will use only app for recording calls and will follow strictly the rules laid down by Google and other search engines. While checking with a company’s past clients about their functioning style, you should enquire whether they are completely open about their practices.
The best SEO company should be absolutely familiar with the continuous changes that is taking place in the web industry and should accommodate the latest trends into their optimization techniques. For example, new tools are being introduced every day, mobile searches are fast becoming the norm, and social media marketing has become important in ensuring site visibility. Best SEO experts should be able to incorporate all these in the right proportion to their marketing strategies.
Many companies outsource their work these days. A best SEO company, even if they outsource their work, will be thorough about the working practices of the unit to which they have outsourced, and will give weekly or even more frequent reports of the progress of the work as required by the client.