The number of cruisers in the port of Malaga in Spain has grown 33 percent in the first half of 2011 compared to the same period last year, doubling the average growth for the rest of the Mediterranean. Specifically, a total of 243,794 passengers have passed through Malaga, compared to 182,927 in 2010.

Specifically, the average cruise passenger was of 2,050, up from 900 in 2010 as "fundamentally" the commitment of the Royal Caribbean in Malaga, "without doubt the largest cruise company in the world," although, however, Linde has stated that the rise in the number of vessels has not been "spectacular", a three per cent. During this period, eight ships have docked for the first time in the port, two more than last year.

Linde has pointed out to reporters that in addition to Royal Caribbean, there are more companies interested in Malaga port, but stressed that it is "the big client hoped to achieve with the opening of the second phase of the Sea."

Thus, Malaga is positioned at number 13 of the European rankings, with figures very close to the ports of Marseille (France) and Copenhagen (Denmark), as highlighted on Thursday during a press conference the president of the Port Authority Malaga Enrique Linde, who has called the balance sheet "in almost all traffic very positive."

Emmanuel Joly, Royal Caribbean's group commercial director in Spain, spoke with Cruecero10 about issues and product developments in Spain's cruise market.

Royal Caribbean Spain is based in Barcelona and has positioned the largest ship in the Mediterranean for this season, the Liberty of the Seas. Emmanuel Joly explains the particularities of the cruise giant, which has dramatically grown from one in Spain's market, becoming one of the leading brands in the sector, but there's still a lot of work left.

What advantage does Royal Caribbean have over your competition? Why would you recommend one of your future cruises to passengers?

On Royal Caribbean we have always differentiated by going further than the other cruise lines. Our commitment to constant innovation and want to stay one step ahead of the rest has allowed us to become the shipping industry benchmark of the cruise.

The experiences you can live aboard our ships make us unique. In no other company can climb, ice skate at sea or surf a wave in the Mediterranean Sea infinite.

Royal Caribbean would recommend to any passenger of any age because we are the only shipping company that has a cruise for everyone, regardless of age or type of holiday you want and the company's innovative vessels offer a multitude of facilities and activities with each member of the family gets to live a unique vacation experience. In addition, all those who have never done a cruise and would like to try it, I assure you would come not only satisfied but pleasantly surprised.

We are most proud are the opinions of our Spanish passengers: 9 out of 10 we recommend, and 8.5 in 10 to sail with us again. This is the best guarantee we can offer.

The offer of Mediterranean cruises is enormous. How well are the revenues this year compared to previous ones in the Mediterranean? Are targets are being met or not by now?

So far in 2011 the reserves are evolving more than favorable, so we are satisfied with the development they are having. We are in line with our ambitious goals in Spain. One of the significant data that leads to this prediction, are also anticipated sales, which have experienced significant growth over the previous year.

The incorporation of Valencia as a port of embarkation of the Adventure of the Seas and the arrival of the largest ship in the Mediterranean, the Liberty of the Seas, the port of Barcelona, ​​have contributed to this year's growth curve 2011 and a healthy reserve.

And in the rest of Europe?

It is true that the Mediterranean has been the place where we have very strong lately, but we also see a lot of interest in more remote areas, confirming that the Spanish public not only makes cruises from Spain, but is encouraged to try more advanced products and exotic.

The outlook for the rest of Europe are also positive and our aim is to promote Northern Europe with 7-night cruises through the fjords, Baltic and the midnight sun and cruise from Venice and the Adriatic, the Greek Isles and Holy Land. We have new programming at these destinations for 2012, and we offer all the facilities to be easy access to ports of embarkation, from regular flights to charter their own. We know these destinations work fine in 2012 naturally.

The product "cruise" is the one that continues to grow in the tourism sector in Spain, but travel agencies struggle to survive the general financial crisis. Your company is committed to the sole travel agency sales channel or other types of channels to market their products? What tools / benefits you offer to travel agencies?

Royal Caribbean offers an excellent product based on three pillars: innovation, quality entertainment and service, these values ​​are that we are growing all the travel agencies, and Royal Caribbean is one of the brands preferred by consumers. In a recent study we conducted more than 1,000 agencies, Royal Caribbean is positioned as the recommended brand on the market in Spanish travel agencies. We have no words of thanks to the travel agencies that have been, are and will remain our distribution channel, which has bet heavily on us from the start and that allowed us to be today one of the largest companies in the Spanish market, something it was almost unthinkable not more than 5 years.

Royal Caribbean has no other channel's own travel agency, in its physical or virtual.

The agencies we offer, plus a good product, a commercial and reservations departments considered among the best in the industry, always ready to advise, assist and answer questions. Also a website, only for professionals, agile and modern.

Do you think what is important online communication to reach your customers?

At Royal Caribbean we understand the importance of online communication and with it we get a more direct, close and personal with our customers. Something that we are getting and that allows us to be aware of the concerns of our cruise and meet your needs almost immediately.

There is much talk that the new era of "Communication 2.0", Social Networks, etc ... What does your company in the world 2.0?

We are present on Twitter, and Facebook, tools that allow us to track direct and personal users. These tools not only to detect the needs of our cruise, but also that they create a community where they exchange views. We also have a Youtube channel where we show the different services and activities of our company. And this is only the beginning. We have prepared big surprises in this sense that we will reveal soon!

Royal Caribbean has signed a deal with Spanish shipbuilding firm Navantia to revitalize three of its ships in Cadiz, Spain.

A delegation of nine people from  Royal Caribbean visited the Cadiz shipyard on June 21 and 22 to settle the contract that allow the maintenance and modernization of three ships at dock in the capital. The delegation was led by Revitalization program director, Petteri Keso, as well as the director of fleet maintenance in Europe, Tracy Murrell.

Royal Caribbean representatives inspected for two days the Navantia facilities and warehouses, where more than 450 containers come with the equipment necessary to tackle the repairs.

Navantia believes they helped sign Royal Caribbean thanks to their experience working on other cruise ships such as  Norwegian Jade, NCL America, Milenium, Celebrity Cruises, and the Grand Voyager, the Grand Mistral and Grand Celebration of Iberocruceros.

This history has served, among other things, to capture the interest of Royal Caribbean's represenatives. The represenatives from Royal Caribbean have also confirmed the first ship to enter the Cadiz shipyard will be Splendour of the Seas to recieve major repairs and modernization.  Splendour will arrive in November to undergo a modernization plan that includes the habitability of the ship, "which will be completely renovated."

Royal Caribbean has also reserved time for the repair of two other ships, which will undergo a revitalization plan.  Then in May 2012 Grandeur of the Seas will enter the dock followed by Serenade of the Seas in November.

Cruise traffic in Spain grew 19% in 2010, in contrast to weakness in other segments of the Spanish economy and Royal Caribbean is one of the cruise companies that has been taking advantage of this boom.

Cruise companies have realized that the Spanish market is a bonanza and therefore, they begin to adapt their offerings to the needs of the Spanish public. Royal Caribbean has spent over two years developing its offerings in Spain.  Royal; Caribbean started with having only one port stop in Spain (Barcelona), ​​to having two more, Valencia and Malaga

In addition, to help promote the arrival of tourists from further inland, Royal Caribbean has reached an agreement with Renfe to facilitate a connection with Madrid and other major cities through high-speed train lines.

Until last year Royal Caribbeans presence in Spain was limited, but its market share has now grown to just over 5%.

So why are Spainards enjoying cruising so much?  Analysts believe more and more that the Spanish enjoy a different way to vacation.  Spainards who went on a cruise frequently cited booking the cruise because of comfort for families traveling with children as another reason why you prefer this type of vacation. In addition, carriers have launched an aggressive pricing policy because of the popularity in cruises.

Representatives from Royal Caribbean and four other cruise lines (Norwegian Cruise Lines,Residensea, Silversea and Oceania Regent Seven Seas) visited the port of Bilbao, Spain and other points of interest in the region. They were accompanied by a representative of the Tourist Office of Spain in Miami.

The cruise line representatives have also been accompanied by officials from the Port Authority of Bilbao and Bilbao Tourism Office. They visited, among others, the cruise terminal port, the Bridge, Getxo, Bilbao, Laguardia and the blind. They have also enjoyed the Basque cuisine and have been able to see first hand the commercial area. In 2011, it is planned at the port of Bilbao fifty cruise ships belonging to twenty different companies.

Photo by Ivan Pineiro

Representatives from Royal Caribbean along with five other cruise lines visited the port of Santander, Spain today in a reconnaissance trip being made to the tourist area in the north of Spain.

Today and tomorrow, these representatives will look at tourist destinations in Cantabria Santander, Santoña, Laredo, Castro Urdiales, Park Cabárceno Soplao Cave, Altamira, Santillana del Mar, Comillas and San Vicente de la Barquera.

The visit is organized by Cruise Forum, an organization for the promotion of Santander as a destination for cruise ships and to improve the quality of services received by the passengers of such vessels on its scale in the port of Santander.

Can you imagine nine sea days? Can you imagine nine sea days on your first cruise?  Curt Brandao's first foray into cruising was aboard Royal Caribbean's Brilliance of the Seas from Bahrain in the Middle to East to Spain in Europe.  His cruise included nine straight days at sea, a Royal Caribbean record, and he wrote about his experience.

Some said it was the cruise equivalent to making Mount Everest your first hike. Actually, there is no cruise equivalent to hiking Everest, which is, indeed, part of the appeal of cruising - but that's the kind of hyperbole that begins to make sense after several days on the water.

We found our first day on the ship was like the first day at a new school. We got lost a lot, staring at deck maps near the elevators for minutes and not seconds. But it was a lot to take in. While not the biggest floating hotel on the water (a title that belongs to one of its sister ships, the 360-metre Allure of the Seas), the nine-year-old, 293-metre Brilliance of the Seas has 12 decks and can hold more than 2,500 passengers. From rock-climbing walls to pools and Jacuzzis to golf simulators, not to mention a cinema and a two-tier theatre for live performances, it takes a while to learn not only where to go, but what you can do once you get there.

The beds were particularly cosy. The bathrooms were cramped, of course, but the water pressure in the tiny shower was better than in my last four apartments. For the last week of the cruise, we managed to get a cabin upgrade, which afforded a few more square metres of space and a private balcony just in time for great views of Sicily and Italy.

Ultimately, it was like summer camp in the ocean, and I'm glad I went. I feel so brave.

Thanks to the rapid growth of the Spanish cruise market, Royal Caribbean has created a new position of Regional Head of Sales, North Central Spain, including Madrid, Castillaand León, La Rioja, Navarra, Galicia, Asturias, Cantabria and the Basque Country.

The new position will be occupied by Andres Zambrano, who takes position after more than two years playing the role of Account Manager, has a spotless reputation and extensive experience in the sector.  His leadership has allowed him to assume the role of Regional Head of Sales for Central and Northern region of Spain, a strategic location for the company with great growth potential, primarily due to the arrival this year of Liberty of the Seas Barcelona and the Adventure of the Seas, which starts operating at the port of Valencia.

Andres Zambrana, as a strong figure of the sales team at Royal Caribbean, will bring its experience and its treatment and experienced team and good relationships with travel agencies in these areas in order to strengthen and further expand the success of Royal Caribbean in the Central and North of the country.

Photo by Puerto de Alicante