Royal Caribbean CEO Adam Goldstein was interviewed by Travel Weekly about the new found importance social media has both for Royal Caribbean and its passengers.
"Social media has become an overwhelming force in our society today. It is perfect for us. We are in an environment that overhwhelmingly satisfies guests. They want to share their experience with others who are not on the ship with them. They want to do that with video, pictures and postcards, things that take bandwidth that is hard for us to provide now. "
Goldstein indicated that Royal Caribbean is putting more emphasis on advertising its cruises in the social media realms. Specifically, Royal Caribbean is investing in Facebook, banner ads, paid search and other ways of getting into the online environment.
The importance in using social media by travel companies to spread the word while on vacation is an emerging trend. Recently Walt Disney World announced it will roll out free WiFi internet access in its theme parks, which will help facilitate the use of social media in its parks. Perhaps Royal Caribbean is in a similar grouping.