Royal Caribbean

How Royal Caribbean CFO Brian Rice is cutting costs in the supply chain


Royal Caribbean CFO Brian Rice was profiled by the Wall Street Journal about how he is helping to cut costs from Royal Caribbean's supply chain to help the company's bottom line.  Cost cutting is especially important these days given the poor operating environment the cruise industry is dealing with.

“I’m still in the learning stages of the supply chain,” says Rice, who was put in charge of that function in September on top of his other CFO duties. “They’re helping me more than I’m helping them [right now].”

Rice's approach is to make sure the supply chain gets the resources it needs, rather than reorganizing or making major personnel moves. Rice cited an example of engineers sometimes having to take photos of ship parts that need to be replaced and email them to the mainland because they can't find the required part in the "obsolete" computer systems.

Rice believes by cutting costs from the supply chain, that should eventually lead to boosting Royal Caribbean's cash flow, which in turn will help trim debt overall.

Because Royal Caribbean has no new ships coming online in 2013, the company is opting to pay down its debt using much of its operating cash flow.  Rice says over time, it aims to reduce its debt to about 3.5 times its Ebitda from the roughly five times where it will end this year.

Royal Caribbean announces new promotions


Royal Caribbean announced a few new internal promotions today.  First, Brian Rice has been promoted to Vice Chairman and Chief Financial Officer of Royal Caribbean Cruises Ltd.  Rich will continue as the cruise line's financial overseer but will also be responsible for the company's supply chain department as well as focusing on strategic issues.

In addition, Jason Liberty has been promoted to Senior Vice President – Strategy and Finance and will continue to work with Rice. Liberty will assume responsibility for overseeing Strategic Planning, Corporate Planning, Investor Relations, Deployment and Treasury functions.

Royal Caribbean also announced that Lisa Bauer has been appointed as  Executive Vice President of Global Sales & Marketing and Lisa Lutoff-Perlo Executive Vice President of Operations.  Bauer will be responsible for Royal Caribbean International’s worldwide marketing and revenue management as well as for the corporation’s sales and marketing offices around the world.  Bauer continues to move up in Royal Caribbean, having previously been involved in Royal Caribbean International’s sales department and hotel services areas

“I am excited that these powerful leaders will further strengthen our organization and help drive our profitability into the future,” said Royal Caribbean chairman Richard Fain. “I’ve always believed it is our people who are the key to our success and who continue to make Royal Caribbean a leader in the vacation industry worldwide.”

Royal Caribbean Australia names new Public Relations Manager


Royal Caribbean Australia and New Zealand has named Allison Brennan the new Public Relations Manager.

Brennan joins Royal Caribbean after working with Surf Line Saving Australia, where she was the media and communications manager.  Previously, she had worked in various media and public relation roles for over ten years.

Many members of the travel industry will remember Allison as the media and public relations manager for the Canadian Tourism Commission, where she worked for over four years promoting Canada to Australians. Throughout her career Allison has also worked as a senior publicist with Random House Australia and at some of Australia’s best known public relations agencies.

Royal Caribbean will continue to work with its two local PR agencies - The D'Arcy Partnership in Australia and Dockstreet Group in New Zealand.

“We’re very pleased to welcome Allison to our local team. Allison has great experience in the travel industry and is a perfect fit for our rapidly expanding business,” said Adam Armstrong, commercial manager, Royal Caribbean Australia and New Zealand. 

Royal Caribbean 2013-2014 opening schedule


Royal Caribbean's schedule for the 2013-2014 cruise season is starting to open for booking and we have the schedule of what is available for booking now and when the rest of the bookings will be available

  • Available now
    • Alaska
    • Northern Europe
    • Summer Europe & Transatlantic Cruises
    • Northeast- Caribbean/Bermuda & Canada/New England
    • Australia
    • Summer Caribbean
    • Europe
    • Cape Liberty Winter
    • Florida & Gulf Winter Caribbean
    • Baltimore Summer/Winter & Boston Canada/New England
    • Summer Caribbean & Long Caribbean/Canal
    • Remaining Europe
    • Short Caribbean & Bahamas
  • Opening June 2012
    • Summer Asia
    • Colon, Panama & Cartagena, Colombia Winter Caribbean
  • Opening August 2012
    • Winter Asia
  • Opening October 2012
    • Brazil

Royal Caribbean releases statement about death of Mikel Semler


Royal Caribbean chairman Richard Fain released a statement about the death of Mikel Semler, who was the Director, Trade Support and Services for Royal Caribbean Cruises.

“It is with great sadness that I report to you that Mikel Semler passed away unexpectedly this weekend. Mike started his career with us 13 years ago (before the delivery of VOYAGER OF THE SEAS) when the concept of our Wichita call center was still just a work in process. He oversaw the creation and development of this important business center. Over the years, Mike built up the size and importance of Wichita as a key part of Royal Caribbean’s ability to handle the needs of our rapidly growing guest base. Currently, the center has over 400 employees handling almost four million calls per year.

At the same time, Mike made sure that the office was a proud supporter of his local community, becoming an active leader and promoter of Wichita and the surrounding community. He was most recently the Chairman of the Kansas Chapter of the Make a Wish Foundation. He also held board appointments for United Way of the Plains (having previously served as its Chairman), Kansas Community in Schools and Go Wichita, a local travel and tourism association.

We will all miss him as a work colleague and friend after his many years of loyal service to Royal Caribbean. His dedication and commitment to our company was an integral part of our success and growth.

It seems hard to imagine it, but Mike was just here in Miami for a two day retreat of the company’s executives. His good humor and focus on the future helped lift all of our spirits and raised the demands we placed on ourselves.

Our heartfelt condolences go out to his family and friends during this most difficult time. They will remain in our thoughts and prayers.” 

Royal Caribbean in Germany seeing positive booking trend


Following the cruise industry-wide booking slump thanks to the Costa Concordia disaster earlier this year, Royal Caribbean appears to be moving back into positive numbers again.  

Tom Fecke, Royal Caribbean Germany chief said, "We are seeing a permanent increase in bookings for a few weeks" and is satisfied with the results.  According to Fecke, compared to the same period earlier this year, bookings are seven percent higher and Fecke hopes to finish the current fiscal year with "small growth".

To achieve this goal, however, Royal Caribbean would have to normalize the booking patterns again. 

Royal Caribbean begins three day WOW sale


Today marks the beginning of Royal Caribbean's WOW Sale, where Royal Caribbean offers some of its best offers to book a cruise.  This WOW sale touts savings of up to $200 per cabin.

For the sale, booking your cruise during this sale will get onboard credits depending on the length of your cruise.

  • $50 for 3-5 night cruises
  • $100 for 6-9 night cruises
  • $200 for 10+ night cruises

In addition to the onboard credit offer, customers can also book their cabin for 50% of the normal deposit price.

This WOW sale is valid on all Royal Caribbean cruises departing on or after August 15, 2012 except for cruises in China, Australia and New Zealand.  Sale ends on June 13, 2012.

Will you be booking a cruise because of this sale?

Royal Caribbean offering the chance to sail with the cast of Madagascar


In connection with the release of "Madagascar 3: Europe's Most Wanted",  Royal Caribbean is offering a content to sail with Alex, Gloria, King Julien and the Penguins on select ships featuring the DreamWorks Experience offered exclusively on Royal Caribbean.

You can visit to enter the contest through June 20 for your chance to win the "Madagascar at Sea" sweepstakes.  The two grand prizes are a seven-night cruise for four to Europe or the Caribbean, while one daily winner will earn a $25 gift card for correctly answering trivia about the cruise line and the “Madagascar” franchise.

To celebrate the release of “Madagascar 3” Royal Caribbean ships featuring the DreamWorks Experience, Allure of the Seas, Oasis of the Seas, Freedom of the Seas and Liberty of the Seas, will host special screenings of the movie in 3D throughout the summer, plus offer exclusive content – including movie trailers and behind the scenes videos – as well as the chance to win prizes, such as movie posters, DVDs, character photos and more during daily trivia and other onboard activities.

Royal Caribbean Australia announces winner of Facebook contest


Since launching Royal Caribbean Australia and New Zealand's Facebook page in April, they've received 10,000 likes and the company rewarded one lucky fan with a dream cruise.

Sheree Oakes of Glenmore Park has won a cruise aboard Voyager of the Seas' inaugural cruise when she arrives in Sydney this November.  Sheree was announced the winner of the ‘Share, Like and Win’ competition which asked fans to list their top three cruising destinations - she listed Europe, Alaska and Bahamas as top of her list.

“I’m so excited about this cruise, and I usually never win anything! I recently went on a cruise on Radiance of the Seas and now I tell all of my friends to cruise with Royal Caribbean. When you go on a cruise everything is there, it’s all done for you, so there’s no rushing and you get some real time to rest and relax.”   

Royal Caribbean welcomes emerging leaders interns


Royal Caribbean is welcoming 90 students from colleges across the United States to begin Royal Caribbean's annual summer internship program called, "Emerging Leaders".  The program considered 1,300 applicants and ultimately chose a few of them to participate in the program through July 27.  Emerging Leaders allows students the opportunity to apply key concepts learned in the classroom within a fast-paced, invigorating corporate environment.

Martine Pasquet, Royal Caribbean's Director of Human Resources commented on the nature of the internship, "The interest in our Emerging Leaders program is a clear testament to our reputation as an employer of choice, the success of our prior years’ internship programs, and our management team’s interest in taking the time to coach and mentor this next generation of leaders.  Having these highly talented students here enables us to gain fresh insights into some of our challenges, and also allows us to identify a future talent pool.”

The Emerging Leaders internship began in 2008 and this year's program has expanded to include two branch programs: the Bacardi USA Partnership and the Posse Foundation Partnership.

The Bacardi USA/Royal Caribbean partnership will allow eight University of Miami MBA students to be selected to experience business from two different company and industry perspectives during the summer program and will have the opportunity to work directly with many of Royal Caribbean's senior leaders.

With the Posse Foundation, one of the most comprehensive college access and youth leadership development programs in the U.S., Royal Caribbean will partner to help Posse Scholars and Alumni transition from being leaders on campus to being leaders in the workforce.