New Royal Caribbean smartphone app spotted for use on Allure of the Seas

In:
12Aug2017
By: 
Matt Hochberg

Browsing the iTunes App Store has revealed a new smartphone app that is only supported currently on Allure of the Seas.

The Royal Caribbean app was released on August 10, 2017 and might be part of the highly anticipated new smartphone app promised as part of a new digital strategy refresh.

The app description describes the new app as a new, official app for the cruise line, "The new, official Royal Caribbean mobile app gives our guests all the information they need to make the most of their cruises. We’re introducing it on Allure of the Seas®, and as we test and adjust this new app, we’ll gradually roll it out across our entire fleet."

The app is available on the iTunes App Store and Google Play Store.

The current version features include

  • Learn about the hundreds of activities, movies, and shows available onboard
  • Explore off-ship adventures in places like the Bahamas, St. Thomas, Cozumel, and more
  • Peruse complete restaurant menus and bar and lounge options
  • Plan a day of indulgence with our array of Vitality Spa offerings
  • Use deck plan illustrations to navigate the ship

Royal Caribbean has been hinting at a new app ever since Royal Caribbean CIO Michael Giresi mentioned it in an interview in January 2017. Since then, Royal Caribbean Cruises Ltd. Chairman and CEO Richard Fain has referenced it during earnings calls with analysts, but feature sets have not been divulged.

Dubbed internally as, "Project Excalibur," this new app will offer new ways for guests to have a simpler experience onboard.

"Starting over two years ago, we have found intuitive digital applications to make the guest experience simpler and more comfortable," Fain announced during the an earnings call earlier this year. "You'll be able to open the door to your room without pulling out a card or a key, request a beverage real-time from the comfort of your lounge chair, and get recommendations for your traveling companion based on their preferences."

"We take our guest vacation time seriously, and technology is a great enabler to improve the use of that."