Royal Caribbean hires new company to handle onboard revenue
Royal Caribbean signed an agreement with Royal Media Partners, LLC to provide Royal Caribbean ships sailing in the Caribbean, Bahamas, Bermuda, New England, Mexico and Alaska stateroom television programming, port shopping services, publish and other onboard media ideas. The new venture will put a big emphasis on entertainment and technology that is interactive. The new deal begins October 1, 2011.
Royal Media Partners President Philip Levine is excited about the new partnership, "We are very excited to once again be working with the team at Royal Caribbean International and to not only increase revenue for the port shopping program, but to be a partner in driving all onboard revenue."
The new port shopping program will feature destination TV programming brought directly to guests’ staterooms. Guests wishing to plan their shopping day at port will be able to access pre-cruise, web-based port shopping and concierge information, as well as live shopping talks on demand once onboard. By creating mobile applications especially for Royal Caribbean, guests may retrieve real time port shopping information and up-to-date values and specials from the comfort of their smart phones or other mobile devices. In addition, a customized Royal Caribbean International Magazine will feature lifestyle content and photography.