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Royal Up program is run by an outside company


MrMarc

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Interesting, I just figured out that the "Royal UP" bidding program is run by a company that provides the upgrade process to companies: www.Plusgrade.com.
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  • Intelligent targeting and decision engines provide non-yield dilutive incremental ancillary revenue in your premium cabins

 

 
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For years, I supervised a bunch of lawyers and contract managers who wrote and negotiated multi-million dollar deals. Many of our customers were foreign so one of my instructions was that our contracts had to be written in clear, concise and easily understandable English. The language above would have failed.

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7 minutes ago, Matt said:

Yes, same company.  Not unusual for these sort of functions to be farmed out to other companies.

I didn't mean it as a bad thing (but I still don't like it whoever runs it).  I just didn't realize there was a company that specialized in it.  And i love jargon like that.  You have to break it down, but it makes sense. They make money selling upgrades without losing money on the initial sales. 

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