Prices

Spotted: Royal Caribbean raising prices of certain drinks above what the drink package includes

In:
07Jan2017

Many Royal Caribbean Blog readers have reported recently prices of certain alcoholic beverages have increased to the point they are no longer included with the unlimited alcohol package.

This first reports occurred on Royal Caribbean cruises that sailed around Christmas and New Years, and it was thought the price increase was a result of holiday demand.  Yet, the drink price changes remain in effect on cruises beginning after the holidays.

Royal Caribbean's deluxe drink package only covers beverages that are $12 or less ($13 on Oasis class ships).  Drinks priced higher than the included threshold are charged the difference to the guest.

Pub drink menu on Allure of the Seas. Photo taken January 4, 2017

Pub drink menu on Independence of the Seas. Photo taken January 5, 2017

Olive or Twist bar menu on Independence of the Seas. Photo taken January 6, 2017

Pub drink menu on Adventure of the Seas. Photo taken January 7, 2017

The drink package policy may change in the days or weeks to come to match these drink price increases. However, this is the first time since Royal Caribbean introduced its drink packages that we are seeing a notable amount of drinks priced outside the drink package allowances.

Royal Caribbean moves towards simpler pricing

In:
16Dec2010

In the United Kingdom, Royal Caribbean is trying to make pricing a cruise easier for its customers. Royal Caribbean will now adopt a "what you see is what you get" approach to pricing its cruises in an attempt to foster earlier bookings.

Mark Walter, Head of field sales for Royal Caribbean, thinks this move is a step in the right direction, "he new ‘what you see is what you get’ campaign from Royal Caribbean International marks a step-change in the promotion of cruising.  All the prices and campaign elements are aimed towards making it easy for first-timer cruisers who will be comparing a holiday at sea with traditional land resorts options. We’ve scraped the traditional cruise jargon and focused on the incredible value that a cruise represents."