Oasis of the Seas

Over 800,000 passengers to visit Bahamas thanks to Royal Caribbean in 2011

In:
11Jun2010

Royal Caribbean Vice-President of government relations for the Caribbean and Latin America, Michael Ronan, told Bahemian newspaper The Tribune, that in 2011 Royal Caribbean Cruise Lines will "be back up over 800,000 passengers" brought to the Bahamas.  That figure is over 100,000 more than in 2010, thanks in part to the anticipated delivery of Allure of the Seas.

These figures include stops in Nassau, Freeport and its Bahamian private islands.  The news comes after a report that Oasis of the Seas was rumored to be ending stops in Nassau, but Ronan said the change was merely due to a difference in Western and Eastern Caribbean itineraries, where Oasis of the Seas only stops in Nassau on it's eastern Caribbean trips.  Ronan went on to explain that once Allure of the Seas became operational, it would start rotating Nassau calls with the Oasis of the Seas on a schedule that would be maintained through Spring 2012, with one of the ships stopping in Nassau opposite the other.

"With the Oasis vessels, we are significantly increasing the number of passengers that are going to be coming," Mr Ronan told Tribune Business. "We will be back up over 800,000 passengers in 2011. This year, I think we will be in the 700,000 in change, because we're still waiting for the arrival of the Allure, which will put us with a full year of Oasis class ships in Nassau every week. Last year, 2009, we bottomed out."

For the people of the Bahamas, the more cruisers that stop by, the better for the local economy.  For cruisers, a better economy in the Bahamas typically means less crime and better upkeep of the city (that's a generalization).  

Oasis of the Seas to cease Nassau stops?

In:
10Jun2010

There's a report out that Oasis of the Seas, pride of the Royal Caribbean fleet, is planning on ending port stops in Nassau, Bahamas.  On the other side, Vincent Vanderpool-Wallace, minister of tourism in the Bahamas, denied these claims that were first reported by Tribune Business and other media.  The news is particularly alarming to Bahemians who recently voted to spend $44 million of taxpayer monies on the Nassau harbour dredging.

There hasn't been any comment by Royal Caribbean officially on the matter.  Crime in Nassau has been in the news and could be a reason why Oasis could be changing her itinerary, if it is in fact true.

Video of the Day: A tour of Oasis of the Seas

In:
08Jun2010

I know it's only Tuesday, but take a virtual trip to Oasis of the Seas and check out this interesting video tour of Royal Caribbean's newest ship!

Oasis of the Seas driving social media revolution in cruising

In:
07Jun2010

Technocrati posted a really interesting article about how social media (Twitter, Facebook, et al) were a great means of generating hype about their latest ship, Oasis of the Seas and how other cruise lines are taking notice now.

Travel trade publication Travel Weekly reported that as of a couple of weeks ago, 10 million unique visitors made their way to OasisoftheSea.com. Additionally, the publications reported that a whopping 200,000 people in a 24-hour period tuned in to watch videos of the Oasis captain, more viewers than Anderson Cooper drew on CNN in the same time period.

It's an axiom in social media marketing and public relations campaigns that the social web has an enormous capacity to bring mainstream media into the marketing and PR loop by generating deep consumer involvement in creating an on-line buzz. This, in turn, catches the attention of off-line media who are forced to take notice when they might ordinarily not — and the cruise industry apparently is getting this message.

I really think Royal Caribbean has been doing a great job with social media, especially on Twitter.  What contributes to their success is the fact they use Twitter not just as a one way means of letting their customers know when a sale or something is going on, but as a communication medium where they actually respond often to those who tweet to them.  In addition, you have the CEO of Royal Caribbean posting on a blog (and it appears to actually be him, not some intern) and it all contributes to making the customer feel like they have a connection to the company.  Bravo RCI!

Shrek and other Dreamworks characters coming to Royal Caribbean ships

In:
04Jun2010

Royal Caribbean announced today a strategic alliance with Dreamworks Animation studios to provide the Dreamworks characters such as Shrek, onboard select Royal Caribbean ships.   Characters from Dreamworks Animation's most popular feature films will be featured, including the films – "Shrek," "Madagascar," "Kung Fu Panda" and "How to Train Your Dragon".

The new characters will first appear on the soon-to-be-launched Allure of the Seas, which debuts in December 2010.  Following Allure, Oasis of the Seas, Freedom of the Seas and Liberty of the Seas will receive characters on board their ships as well.

The move comes as an answer to the Disney Cruise Line and Norwegian Cruise Line that feature their own assortment of characters for guests to meet with during their vacation.  As the number two cruise line in the world, Royal Caribbean felt a need to add their own assortment of characters for their guests to meet.

Throughout the year, characters including Shrek, Fiona and Puss In Boots from Shrek; Alex, Marty and the Penguins of Madagascar; Po of Kung Fu Panda and Hiccup of How to Train Your Dragon will appear on board the ships at select times.  Activities that the characters will participate in include parades, special events, special character meals andphoto meet-n-greets.  Characters also will appear in an AquaTheater show on Allure of the Seas, and in an ice skating show on the ship.

There will be no additional cost to guests to experience any of these character activities.

Analysis

The move by Royal Caribbean to bring characters on their ships is interesting, although not completely unexpected.  Disney introduced the idea of having characters on their ships and once Norwegian brought the Nickelodean characters, it only made sense for Royal Caribbean to make a move to counter that.  Obviously this announcement will resonate most with families although the Shrek characters especially seem to resonate beyond kids.

Dreamworks characters rumored to be coming to Royal Caribbean

In:
04Jun2010

According to a tweet by Stitchkingdom, the characters from DreamWorks Animation will be appearing as characters to meet aboard Royal Caribbean ships.  This could be the announcement promised at 11am eastern today by Royal Caribbean.  In a few hours, we will know more!

Update: USA Today is confirming the rumor.  Characters will first arrive on Allure of the Seas and then spread to Oasis of the Seas, Freedom of the Seas and Liberty of the Seas.  The characters will include Shrek, Fiona and Puss In Boots from Shrek; Alex, Marty and the Penguins of Madagascar; Po of Kung Fu Panda and Hiccup of How to Train Your Dragon. The characters will appear as part of exclusive special events, parades, character breakfasts and photo opportunities. Characters also will appear in an AquaTheater show on Allure of the Seas, and in an ice skating show on the ship.

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