Could Royal Caribbean be letting the general public pick the name for its next cruise ship?

The selection of a cruise ship name is usually an internal process that executives undertake in order to determine the optimal name based on a variety of criteria, but Royal Caribbean may be opening it up in this case.

The cruise line posted on social media an invitation to choose between four names for its next Icon Class cruise ship.

The choices are:

• Star of the Seas
• Idol of the Seas
• Love of the Seas
• Queen of the Seas

There's even a voting poll on Twitter, along with an informal reaction poll on Facebook.

We want to hear from you! Which is your favorite for our second Icon Class ship? pic.twitter.com/DcLyDg26sW

— Royal Caribbean (@RoyalCaribbean) January 14, 2023

For what it's worth, the only name that is trademarked with the United States Patent and Trademark Office by Royal Caribbean is Star of the Seas, which the cruise line registered on June 14, 2022.

In searching the trademark database, there are no entries for the other three names. That may or may not mean anything.

Trademark registrations are not necessarily indicative of what the company may or may not do.

Read more: 8 things Royal Caribbean trademarked but never did anything with

Of course, the polls on social media may not be a binding choice in which name the cruise line will use. If nothing else, exposing possible names for the ship to the public is a rare occurrence.

Icon of the Seas, the first in the class, is under construction at the Meyer Turku shipyard in Finland. Her first sailing is scheduled for January 27, 2024.

The company has orders in place for two more Icon Class ships. The other two Icon Class ships will be in service by 2026.

In speaking with Royal Caribbean's Senior Vice President and Chief Product Innovation Officer Jay Schneider in November 2022, he indicated the name for the third Icon Class ship is set, but the second ship was still in the air.

"I'm still taking ideas on Icon two and Icon three. I feel really confident in the name we have for Icon three, it's actually two that we're still working on."

Picking a ship name

Picking a cruise ship name is no simple task, and Royal Caribbean often juggles dozens of names before settling on one.

Royal Caribbean will commonly register many trademarks for new cruise ship names with the United States Patent and Trademark Office. 

As an example, in December 2021, the company registered 24 new cruise ship names.

Why so many?

Part of the process is not only reserving names they intend to use, but also names they know they will not use. Because trademarks are a matter of public record, from a competitive advantage standpoint, they'll include other names to prevent tipping their hand in which direction they'll go.

Will Royal Caribbean's new Icon Class cruise ships be the largest in the world?

When Royal Caribbean announced plans for a new class of cruise ship, they provided very few details, but becoming the new biggest cruise ship in the world wasn't part of the announcement.

It now looks like perhaps the Icon Class ships will be larger, according to recent comments made by a Royal Caribbean executive this week.

Travel Weekly is reporting the newly promoted Senior Vice President of Hotel Operations, Sean Treacy, indicated Icon of the Seas will be larger than the Oasis class cruise ships.

"Icon will be the biggest. It launches in the fall of next year and will be the first new ship class for Royal in a decade," Mr. Treacy said while onboard Wonder of the Seas during a trade event.

Travel Weekly went on to say a Royal Caribbean spokesperson confirmed the fact Icon of the Seas, which will be the first Icon Class cruise ship, will be larger, "Icon-class ships will be bigger than our Oasis class."

The disclosure by Mr. Treacy is the first public statement about the fact Icon will be larger than Oasis Class, although it's not clear in what aspect will Icon be larger.

According to Royal Caribbean's Form 10-K filing with the U.S. Securities and Exchange Commission on May 5, 2022, it still lists Icon of the Seas has having slightly less passenger capacity than Wonder of the Seas or Utopia of the Seas.

In the filing, Icon and the other unnamed Icon Class ships have approximately 5,600 berths compared to Wonder and Utopia's 5,700 berths.

When Royal Caribbean first announced the Icon Class in October 2016, they estimated the ship would be able to handle approximately 5,000 passengers. Of course, the cruise line indicated at that time and for some time thereafter that the concepts were still being developed.

There are three Icon Class ships on order:

• Icon of the Seas delivery in 3rd Quarter 2023
• Unnamed second Icon class ship delivery in 2nd Quarter 2025
• Unnamed third Icon class ship delivery in 2nd Quarter 2026

The keel was recently laid for Icon of the Seas at the shipyard in Finland, which signals the official start of construction.

Royal Caribbean International President and CEO Michael Bayley confirmed that Icon will initially debut in the UK, and then sail from Miami.

While Royal Caribbean has not announced yet what the ship will look like, itineraries, or other important features, they have hyped the vessel as a game changer.

“The ship is unbelievable," said Mr. Bayley in a recent interview. "It's an amazing ship. What’s fascinating about Icon is the sheer amount of product."

Bayley indicated Icon of the Seas will feature a combination of ‘tradition, evolution and revolution’ cruising elements from Royal Caribbean. 

Favorites, such as the Schooner Bar, will continue to be found on Icon.

On the other hand, evolution elements revolve around continuously improving elements that cruisers love, such as entertainment venues and waterslides. Finally, revolution elements are ‘industry-firsts’ and are meant to be WOW factors for the company.

Royal Caribbean announced the official start of construction for its newest cruise ship, along with its name.

On June 14, construction officially began on the first Icon Class cruise ship with a steel cutting ceremony at the Meyer Turku shipyard in Finland, which is the same shipyard that built a number of Royal Caribbean ship, including Allure and Oasis of the Seas.

Royal Caribbean also confirmed the ship's name will be Icon of the Seas.

The Icon Class ships will be Royal Caribbean's newest class of cruise ships.

Debuting in fall 2023, Icon will be the cruise line’s first of three ships to be powered by LNG (liquefied natural gas). LNG and the state-of-the-art ship’s additional environmentally friendly applications, such as shore power connection, will boost energy efficiencies and reduce carbon footprint. More details about Icon’s advanced environmental technologies will be revealed at a future date.

Not much else is known about the Icon Class, but according to Royal Caribbean Group SEC filings in April 2021, the unnamed Icon Class ships will have a capacity of approximately 5,600 passengers.

This would make the Icon class ships larger than the Quantum Class ships, but slightly smaller than the Oasis Class ships.

There are three Icon Class ships on order:

• Unnamed first Icon class ship delivery in 3rd Quarter 2023
• Unnamed second Icon class ship delivery in 2nd Quarter 2025
• Unnamed third Icon class ship delivery in 2nd Quarter 2026

In attendance at the ceremony was Richard Fain, chairman and CEO, Royal Caribbean Group; Michael Bayley, president and CEO, Royal Caribbean International; and Tim Meyer, CEO of Meyer Turku.

“We made our commitment to making clean power at sea a reality – and soon the norm – when Icon Class was first announced in 2016, and we’re excited to see construction underway on what will truly be a ship unlike any other,” said Michael Bayley, president and CEO, Royal Caribbean International. “Our decades of work in ocean conservation, energy efficiency and continuous improvement will be evident all throughout Icon. We look forward to revealing more of the game-changing features our guests and crew have in store as she begins to take shape.” 

Construction of Royal Caribbean's next new class of cruise ships reached a milestone recently.

The Icon Class will be the a new class of cruise ship, and Unimedien shared photos of the first blocks of the vessel to be shipped by the Neptun Werft shipyard in Rostock, Germany.

The giant blocks will eventually be joined together to form the hull of the Icon Class cruise ship.

The Icon Class ships will be constructed at Meyer Turku shipyard in Finland, which is the same shipyard that built a number of Royal Caribbean ship, including Allure and Oasis of the Seas.

It appears the first Icon Class cruise ship is scheduled for delivery in the third quarter of 2023.

Each ship will be powered by a combination of liquefied natural gas (LNG) and fuel cell technology.

Modern shipbuilding is a modular process, where engineers break down the ship into smaller pieces that they later assemble.

Each of these blocks is pre-assembled elsewhere, and there can be as many as 80 blocks per ship.  They are then joined and welded together and wired at the dry docks. 

This process alows differerent engineers and specialists work at the same time on one ship to significantly decrease construction time.

Liquefied natural gas (LNG) is envisioned as the primary fuel for the new vessels, which would dramatically reduce or even eliminate emission of nitrogen oxide (NOX), sulphur oxide (SOX) and particulates, as well as cutting carbon dioxide (CO2). The ICON Class will also introduce fuel cell technology, which in combination with hull air lubrication means that the ships could potentially be some of the most fuel efficient cruise vessels ever constructed. 

According to Royal Caribbean International President and CEO Michael Bayley, the Icon Class ships will be "a real game changer" and the next generation of cruise ship to follow up on the Oasis Class.

Not much else is known about the Icon Class, but according to Royal Caribbean Group SEC filings in April 2021, the unnamed Icon Class ships will have a capacity of approximately 5,600 passengers.

This would make the Icon class ships larger than the Quantum Class ships, but slightly smaller than the Oasis Class ships.

There are three Icon Class ships on order:

• Unnamed first Icon class ship delivery in 3rd Quarter 2023
• Unnamed second Icon class ship delivery in 2nd Quarter 2025
• Unnamed third Icon class ship delivery in 2nd Quarter 2026

In addition, Royal Caribbean filed a trademark for Icon of the Seas, which could be the name of the first ship.

With Royal Caribbean taking delivery of its final Quantum Class cruise ship, the cruise line is starting to look to the future with its next new class of ships.

Following the delivery of another Oasis Class ship next year, Royal Caribbean is poised to welcome the first of its Icon Class ships in 2023.

During a webinar with travel agents on Wednesday, Royal Caribbean International President and CEO talked a little bit about the Icon Class, calling it "a real game changer".

"We have the brand new Icon class coming, which is going to be a real game changer."

Mr. Bayley compared the Icon Class to the impact on the industry the Oasis Class had.

"We're not at the point where we're going to say anything about Icon, but we've been designing, concepting, and working on Icon Class now for ...three to four years."

"When you think about what a game changer Oasis class was and is, Icon is the next generation the evolution of Oasis."

When Royal Caribbean released its earnings statements to the U.S. Securities and Exchange Commission in December 2020, an updated delivery schedule indicates the Icon Class is scheduled to debut:

• Unnamed first Icon class ship delivery in 3rd Quarter 2023
• Unnamed second Icon class ship delivery in 2nd Quarter 2025
• Unnamed third Icon class ship delivery in 2nd Quarter 2026

Mr. Bayley spoke of the basis on which the Icon Class ships are planned around, "It is based upon the three kind of design principles of our ships, which is tradition, evolution and revolution."

"We are very respectful of all of the elements of the experience that our guests truly love, and we don't mess with certain things."

"And then we know that many things need to evolve because of changing customer needs and wants and desires. And then we always have to add elements to the completely revolutionary, and Icon will deliver on all three of those."

What we know so far about Icon Class

Few details are publicly known about the Icon Class, but it is the name of the next new class of cruise ships Royal Caribbean has in store.

The ship will be built in Finland (Meyer Turku shipyard). Each ship will be powered by a combination of liquefied natural gas (LNG) and fuel cell technology.

At 200,000 tons, the as-yet-unnamed vessels will be bigger than Royal Caribbean's Quantum class ships but not as big as the Oasis class ships.

In addition, Royal Caribbean filed a trademark for Icon of the Seas, which could be the name of the first ship.

The global health crisis has wreaked havoc with Royal Caribbean's plans, including its schedule of new cruise ships.

One of the big questions throughout the cruise industry shutdown has been what impact will there be on new cruise ship orders.

As part of Royal Caribbean Group's fourth quarter 2020 earnings filing, the company included an updated schedule for new cruise ship deliveries.

For a while we have known Odyssey of the Seas was delayed until 2021, and Wonder of the Seas delayed until 2022. But what about the rest of the schedule?

Prior to the global health crisis, Royal Caribbean had orders placed for a number of new cruise ships, including a brand new class of ships, known as the Icon Class.

As of December 31, 2020 the schedule for new ship order delivery is as follows:

"Wonder of the Seas and our sixth Oasis-class ship, which are expected to be delivered in the first quarter of 2022 and the second quarter of 2024, respectively, and the first three ships of a new generation, known as our Icon-class, which are expected to be delivered in the third quarter of 2023, and the second quarters of 2025 and 2026, respectively."

• Odyssey of the Seas delivery in 1st Quarter 2021
• Wonder of the Seas delivery in 1st Quarter 2022
• Unnamed first Icon class ship delivery in 3rd Quarter 2023
• Unnamed sixth Oasis class ship delivery in 2nd Quarter 2024
• Unnamed second Icon class ship delivery in 2nd Quarter 2025
• Unnamed third Icon class ship delivery in 2nd Quarter 2026

This filing confirms that orders are still in place for the three Icon Class ships, as well as a sixth unnamed Oasis-Class ship. Moreover, the original plans for these ship deliveries is essentially pushed back by a year across the board.

Read more: Why are new cruise ships still being built?

In addition, the filing adds some details about the next new class of cruise ship.

Ever since Royal Caribbean announced the Icon Class would be its next-generation of cruise ship, details have been scarce.

The Icon Class ships will be built at Meyer Turku and be powered by liquefied natural gas (LNG) and fuel cell technology.

Liquefied natural gas (LNG) is envisioned as the primary fuel for the new vessels, which would dramatically reduce or even eliminate emission of nitrogen oxide (NOX), sulphur oxide (SOX) and particulates, as well as cutting carbon dioxide (CO2). The ICON Class will also introduce fuel cell technology, which in combination with hull air lubrication means that the ships could potentially be some of the most fuel efficient cruise vessels ever constructed. 

With the new filing, we know its capacity will be 5,600. In the original announcement, Royal Caribbean said it would accommodate approximately 5,000 passengers. This would make the Icon class ships larger than the Quantum Class ships, but slightly smaller than the Oasis Class ships.

Royal Caribbean's next-gen cruise ship class, the Icon Class, has been the subject of a lot of interest and very little detail thus far, but we have a small update to share today.

During a webinar with travel agents, Royal Caribbean Senior Vice President, Architectural Design (Newbuilding & Innovation) Kelly Gonzalez was asked about what we can expect with the Icon Class.

Ms. Gonzalez did not have much to share, but did talk about a few important details about these new ships.

"I guess what I can say is that we've been working on Icon for a little more than two years now, so we are still in the early stages."

Ms. Gonzalez confirmed a few key details:

• The concepts are still being developed.
• The ship will be built in Finland (Meyer Turku shipyard).
• Delivery for the ship is planned between 2022-2024.

With other new ships being delayed due to the current cruise industry shutdown, it is interesting to hear Ms. Gonzalez speak to the timeline of the new Icon Class ships.

Royal Caribbean has three Icon Class ships on order from the Meyer Turku shipyard.

Each Icon class ship will accommodate approximately 5,000 passengers and be powered by a combination of liquefied natural gas (LNG) and fuel cell technology.

Liquefied natural gas (LNG) is envisioned as the primary fuel for the new vessels, which would dramatically reduce or even eliminate emission of nitrogen oxide (NOX), sulphur oxide (SOX) and particulates, as well as cutting carbon dioxide (CO2). The ICON Class will also introduce fuel cell technology, which in combination with hull air lubrication means that the ships could potentially be some of the most fuel efficient cruise vessels ever constructed. 

At 200,000 tons, the as-yet-unnamed vessels will be bigger than Royal Caribbean's Quantum class ships but not as big as the Oasis class ships.

Royal Caribbean has not even announced names for any of the ships, but it has filed a trademark for Icon of the Seas.

A Chinese architectural firm posted renderings that look like a brand new concept for family fun on Royal Caribbean's activity and sports deck.

100architects posted a series of artist renderings from two different projects for a two-deck playground space on an unnamed Royal Caribbean ship.

None of these renderings, nor the project itself, have been announced by Royal Caribbean.  It is entirely possible these will not be used on any cruise ship, as project designs, budgets, and needs can change. 

Waves Splash

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The first project is noted as having been done for Royal Caribbean in September 2019, and is described as "a colorful playscape for the top deck of an international cruise boat".

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The architects were inspired by the ocean waves, and designed this colorful playscape for the top deck of a Royal Caribbean ship. The firm's website lists it as a design for the Icon Class of ships.

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It is an hyper stimulating playground for the top deck of ICON’s Royal Caribbean Cruise Ship. The design tries to be appealing not only for kids, but for yougsters, millenials and adults alike.

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There are 7 waves and each of them has a different and particular function to offer for different age groups.

Funky Tree Houses

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A second project on 100architects website lists as Funky Tree Houses.

The firm notes that this area is both a playground and an open public space, where kids and adults can find fun activities to explore.

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There is also a 9 hole mini golf course as part of the design.

As you can see from the renderings, the area has a very colorful playscape look that takes inspiration from surrealism.  The architects note that it intends to immerse guests, "in a surrealist world, where big flowers work as sun shading objects and tree houses including playful features to free kids’ imagination."

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Each house contains a different activity taking into account both, aspects of children’s development, as well as being fun and safe to use.

Royal Caribbean Cruises Ltd. announced today it has ordered a third Icon Class ship for delivery in 2025.

The agreement to build a third ship was placed with shipbuilder Meyer Turku.

Once complete, the ship will join sister Icon Class ships, which are set to be delivered in 2022 and 2024.

Very little is publicly known about Royal Caribbean's Icon Class ships, other than they will accommodate approximately 5,000 passengers and be powered by a combination of liquefied natural gas (LNG) and fuel cell technology.

"We are thrilled to announce the newest addition to our Icon-class fleet that affirms our commitment to clean-power technologies at sea," said Richard Fain, Chairman and CEO, Royal Caribbean Cruises Ltd.  "We've designed a class of ships powered by liquefied natural gas that leverages the latest, environmentally-friendly applications.  We believe that innovative shipbuilding can reduce our carbon footprint and boost energy efficiencies to help to build a cleaner future."

"These are exciting times for Royal Caribbean, and we have an incredible partner in Meyer Turku to bring to life now three vessels of what will be a remarkable class of ships," said Michael Bayley, President and CEO, Royal Caribbean International. "Building on our vision with the addition of a third order is a testament to our confidence in the innovative design and energy-efficient technology and engineering that will, without a doubt, make Icon class a game changer."

This order is contingent upon financing.

Royal Caribbean CEO Michael Bayley spoke to TTG about a variety of topics related to the future of Royal Caribbean, and touched upon a few topics that revealed a few hints of what is to come.

When questions about the features and innovations of sister cruise brand Celebrity Cruises, Michael Bayley confirmed that the cruise line is looking at bringing the Infinite Veranda idea over to Royal Caribbean, “Edge has a lot of innovation. We need time to assess what works well and what doesn’t but we will take on some elements and put them on the new class of ship – Icon class and potentially Oasis 5."

Bayley's comments follow up on guest surveys from last year that showed off a possible Infinite Veranda for Royal Caribbean.

Mr. Bayley also commented on the status of the cruise line's new smart phone app, saying the new tech rollout will be available on around 12 ships by the end of year and the rest by "early 2020". He added, “We’re looking at facial recognition and notifications based on the profile of the passenger.”