Royal Caribbean Singapore has released a new refreshed marketing campaign, entitled "One Holiday, Endless Adventures".
The new TV commercial shows off the impressive Quantum-class cruise ships that feature the next generation cruise amenities and entertainment.
The new TV commercial is part of Royal Caribbean’s refreshed marketing campaign ‘One Holiday, Endless Adventures’ with a new checklist logo design, which was recently launched through a variety of print and TV advertisements, outdoor panels on MRT train platform screens and collaterals. It aims to highlight on the multitude of unique and surprising experiences that guests can enjoy onboard a Royal Caribbean cruise, whether as a new or repeat cruiser, such as the North Star elevated glass capsule, FlowRider surf simulator and bumper cars.
Royal Caribbean Cruises LTD Marketing Manager, Nicole Lai, said, “A cruise holiday with Royal Caribbean is all inclusive. It’s up to our guests to get whatever kind of adventures they seek as there are so many things to do onboard, be it sports, parties, shows and dining, hence the handy ‘checklist’. Most of all, we want people to start thinking about putting a Royal Caribbean cruise on their holiday checklist.”
This campaign which was launched islandwide this month and is running for 4 weeks, is expected to reach an estimated 2 million consumers in Singapore.
Royal Caribbean produces a lot of commercials, and one of its newer commercials features a gay couple getting married on a Royal Caribbean ship.
Royal Caribbean wants everyone to consider getting married on a Royal Caribbean ship, and uses couple "Gabriel and Blair" to show how fun and special a wedding at sea can be.
Royal Caribbean describes this advertisement simply as, "You’ve never settled for the ordinary. Your greatest adventure yet should be no different. Venture far from the beaten path with a Royal Caribbean wedding ceremony. Royal Weddings amenities include complimentary planning to ensure every moment becomes a cherished memory for you and your special someone. Discover the breathtaking possibilities onboard and across the world."
Royal Caribbean is launching a new TV commercial with music from "We Will Rock You," the Queen musical now playing onboard Anthem of the Seas.
Royal Caribbean senior vice president of sales Vicki Freed describes the new commercial as, "It's kind of hip and edgy, and appeals both to Baby Boomers and Gen X-ers, and even millennials are attracted to it."